Comparison of the 10 Best Email Marketing Providers in 2025

Email marketing is indispensable in today’s world. In our digitalized society, almost everyone is online at least once a day. The World Wide Web is equally essential for companies and plays an important role in everyday life. This fact has also led to a large market. If you are currently searching for software for your email marketing, you face the difficult choice among numerous tools. Below you will learn everything about the best email marketing tools from the year 2018.

GetResponse – for medium and large companies with high email volumes

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GetResponse is another email marketing tool that is available exclusively as a paid solution. However, customers also have the option to fully test the program during a free trial period. Additionally, you can choose to pay the rates either monthly or – with discounts – annually.

In terms of functionality, GetResponse offers everything you would expect from a modern email marketing tool. You receive a range of email templates and can also create additional templates. Furthermore, you can target your campaigns to specific user segments. The integration with Google Analytics and Gmail provides you with additional interesting benefits. For example, you gain access to a variety of important and intriguing information and data regarding your marketing campaign, and you can also use GetResponse with your Gmail or Google Apps for Business account.

Of course, GetResponse also enables email tracking and offers you sign-up forms that invite and motivate your visitors to subscribe to your newsletter. Freely configurable, individual auto-responders, as well as the unlimited sending of emails, complete the offering. An image gallery additionally allows you to store images, graphics, and other media directly within the software, so you always have quick access when sending emails. Moreover, GetResponse not only offers extensive social media marketing capabilities but also enables you to send surveys to your visitors and customers to gather important information about their interests and satisfaction.

There are slight drawbacks when it comes to support. GetResponse offers both live chat and email support. Unfortunately, there is no 24-hour telephone support – which, considering that GetResponse is a paid tool, would normally be expected.

GetResponse is primarily aimed at large and medium-sized companies with high email volumes and a need for the numerous functions and features the tool offers. Nevertheless, GetResponse is also used by some smaller companies and online shops, receiving very positive feedback.

SendInBlue – For small, medium, and large companies

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SendInBlue is one of the leading email marketing programs. This tool allows you to automatically send a series of emails to your customers. For example, you can filter your customers into specific groups, enabling you to plan targeted campaigns for existing customers or specifically approach new customers with special offers.

In addition to email sending, SendInBlue also makes it possible to send SMS messages worldwide. This way, you can reach your customers or prospects through an additional channel with your messages. For instance, surprise a customer with an SMS on their birthday and offer them a truly personalized deal for their day. This not only creates a positive impression but also enhances your image. Moreover, you can create your own templates or use the various email templates provided. No HTML knowledge is required to work with SendInBlue.

It is especially convenient that SendInBlue is completely free for up to 9,000 emails per month. This means that you can send emails without any additional costs for a small or even medium-sized company, while still benefiting from all the features that SendInBlue offers.

If the 9,000 emails are not sufficient, SendInBlue offers you the option to upgrade to paid, larger packages. In the Micro, Bronze, Silver, and Gold plans, you can send up to 100,000 emails per month. This makes SendInBlue an interesting tool for companies of all sizes.

A disadvantage, however, is that SendInBlue operates entirely in the cloud. If you are looking for software that you can install on your own server, or if your IT policy does not allow external solutions, then SendInBlue is not the right partner.

Benchmark – for small and medium-sized businesses

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Benchmark is one of the providers that, like Mailchimp, offers a free trial and is very well suited for taking your first steps in the world of email marketing. The most important factors for a beginner are usability, an affordable price, and reliable, professional support – all of which Benchmark excels at.

Additionally, Benchmark’s templates are mobile-friendly and the software comes with a mobile app, allowing you to send emails on the go.

For advanced users, Benchmark offers flexibility regarding subscription plans, which vary based on the size of your mailing lists. Users also highly appreciate Benchmark’s analysis and reporting functionality. As one of the top providers, Benchmark makes no compromises when it comes to security and anti-spam measures. One of its best-known features is the ability to send video emails – a function that is rarely found with any other provider.

The only drawbacks of Benchmark lie in some technical aspects, such as bugs in the social media integrations, timing issues when sending emails, and minor glitches in the template editor. In our experience, however, there is hardly any provider whose template editor works flawlessly. Another downside is that the range of integrations available for Benchmark is not as extensive as with Mailchimp and AWeber. This should definitely be considered when choosing an email marketing provider.

Our recommendation – Benchmark is suitable for both small and medium-sized companies looking for a reliable and innovative email provider with sufficient functionality. We value Benchmark’s mobile-friendliness and video email capabilities, which have gained increasing importance in recent years. In this respect, Benchmark is a forward-thinking provider that responds to current market demands and adapts its performance accordingly.

Aweber – for small and medium-sized companies that need a bit more functionality than Mailchimp offers

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Aweber is one of the leading email marketing software providers on the market. One of the competitive advantages of Aweber over all other email marketing software providers is its excellent user experience and ease of use when creating campaigns, managing users and their segmentation, as well as setting up automation processes. Furthermore, Aweber offers nearly 1,000 modern email templates, making it the leader in this category as well.

Aweber provides numerous knowledge resources with video tutorials on using the software. Customers report a quick learning curve and relatively low prerequisites in terms of existing experience with email marketing tools.

An argument for choosing one of the leading email marketing providers – whether Aweber or Mailchimp – is the availability of numerous integrations from various e-commerce systems and software for lead generation, CRM, etc.

Aweber is often regarded as Mailchimp’s main competitor. Some of Aweber’s strengths lie in its flexible subscription plans, which are significantly more affordable compared to Mailchimp. However, the lack of a free trial is a disadvantage compared to other providers.

Aweber is an excellent alternative to Mailchimp for those who are deeply engaged in email marketing. The wide selection of templates ensures that you can experiment with and test numerous campaigns – all with minimal time investment. While Mailchimp, with its free trial, is more suited for very small companies and bloggers, Aweber goes a step further and is aimed at those who require a bit more flexibility.

E-goi – for small companies

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E-Goi offers email and SMS marketing, push notifications, voice messages, the creation of landing pages with forms for lead generation, and even fax. With all these different targeting options, you can reach many different audiences in various ways – all with a single platform.

E-Goi is known for its usability – anyone without email marketing knowledge or experience can immediately design and launch a campaign. In addition, the free version offers a wealth of functionality that many other providers charge for – aside from a limit of 5,000 subscribers and the ability to create automated campaigns, it should meet the needs of almost all small and even medium-sized companies. With its extensive reporting and analysis tools, E-Goi can already compete with the leading email marketing providers, even in its free version.

E-Goi offers an excellent balance between price and performance. The email software provides various communication options in addition to traditional emails and is very well suited for companies with diverse target audiences. The design of the voice messages is flexible, and the feature itself is available in hardly any other email marketing tool. Although the integration options are not as extensive as with Mailchimp or Aweber, the most common CMS, CRM, e-commerce, and other systems are included and should be completely sufficient for any small business.

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MailChimp – for small, medium, and large companies

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MailChimp is one of the better-known email marketing programs and has enjoyed great popularity for several years. It is particularly convenient that MailChimp is completely free. In addition, the tool allows you to send an unlimited number of emails – a nice extra that many providers do not offer. Moreover, you can install MailChimp directly on your own system. It is not a cloud solution, so expensive monthly costs for software and email packages are eliminated.

Even though MailChimp is completely free, the tool offers you a range of practical functions for your email campaigns. For example, MailChimp can be integrated with Gmail. Furthermore, both emails and individual auto-responders can be created. All sent emails can be tracked with MailChimp, so you are always informed about their status. Image galleries as well as your own sign-up forms for newsletters and campaigns complete the offering.

MailChimp also enables you to send surveys, which can provide valuable information about your customers, their satisfaction, or even ideas and feedback. Additionally, you can integrate MailChimp with your Google Analytics account, giving you access to a wealth of statistics and data to monitor the success of your marketing campaigns.

MailChimp can also impress in another aspect: the software offers free support via both email and live chat. This ensures that you receive quick and competent assistance in case of any questions or issues with the tool. Moreover, a very large community has developed around MailChimp, which is not only very helpful but also a great resource for any queries or problems.

MailChimp is suitable for both smaller and medium-sized companies and can even be used without difficulty in large corporations. The only drawback is that MailChimp offers a multitude of features that some webmasters may not need, making the initial usage somewhat complicated. Furthermore, social media marketing is not possible with MailChimp – a significant disadvantage in today’s world.

HubSpot – for small, medium, and large companies

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HubSpot is another popular tool for email marketing. Unlike MailChimp, HubSpot uses a mix of free and paid plans. A basic version of the software is available for free, though its functionality is limited – particularly in terms of email sending. The paid version, on the other hand, enables unlimited email sending and provides professional support. The plans are billed monthly or annually.

This tool also offers you a variety of useful features and interesting extras. For example, you benefit from a large number of email templates and can also create your own templates. An image gallery allows you to store frequently used graphics for use in your emails. Additionally, HubSpot can be integrated with Gmail and used with Google Apps for Business. The option to create sign-up forms lets your customers and visitors choose to subscribe to a newsletter or a specific campaign.

Furthermore, HubSpot provides several options for analyzing and tracking your emails, so you quickly know how successful your email marketing campaigns are and which customers are particularly interested in your emails and products. Tools include surveys and integration with Google Analytics, for example.

HubSpot is a practical software solution suitable for companies of all sizes. It is especially convenient that you can test the tool risk-free in its free version, which is completely sufficient for small and many medium-sized companies. Larger companies, however, can opt for one of the paid plans. A drawback is that the full range of HubSpot’s features is only available for a monthly or annual fee – though there are comparable free alternatives.

Pardot – for medium and large companies

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Pardot is another email marketing tool with a variety of practical features. With Pardot, you can use your own templates as well as individual auto-responders for your email marketing. In addition, Pardot comes with several templates out of the box that you can use. Pardot also enables the integration of sign-up forms. Templates for these are provided with the software and can be personalized to meet your requirements.

As with any good email marketing tool, you can also integrate images and graphics into your emails with Pardot. A dedicated image gallery is available for this purpose. Moreover, you can track the delivery of your emails. Thanks to Pardot’s integration with Gmail and Google Analytics, you receive a wealth of data and statistics to monitor the success of your email marketing campaigns. Additionally, you can send your own surveys to your customers to obtain valuable feedback on customer satisfaction or ideas and suggestions for improvement.

If something does not work properly, Pardot’s professional support team is available to help. The advantage of paid programs and tools is precisely this: 24-hour professional support that is ready to assist you at any time.

Pardot is a paid tool and is therefore more suitable for medium or large companies. Unfortunately, there are no free plans or trial versions available, meaning you are essentially buying the cat in the bag. Nevertheless, both customer reviews and testimonials speak for themselves.

Campaigner – for medium and large companies

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Campaigner is another paid email marketing tool. In comparison to most other marketing tools, Campaigner only offers the option of monthly payment. There is no free account available; however, Campaigner does offer a free trial period during which you can test the tool in its entirety.

For your money, you get a very useful and powerful tool with Campaigner. It comes with several email templates that you can customize or expand with your own templates. Additionally, there are sign-up forms and email tracking to monitor the delivery of your emails. Integration with Gmail is also possible, so Campaigner can be used seamlessly by Google Apps for Business users.

For analyzing your campaigns, Campaigner can be integrated with Google Analytics, providing you with a multitude of data and information to help optimize your campaign. An integrated image gallery allows you to enrich your emails with graphics or images, making them a real eye-catcher. Moreover, Campaigner fully supports social media marketing – a feature that many free tools do not offer and which is extremely important in today’s world.

The helpful and professional support is also a strong point. Campaigner is one of the very few tools that offer 24-hour telephone support – a big bonus often found with paid software.

On the downside, Campaigner does not offer a free plan, nor is there a money-back guarantee. Additionally, surveys are not possible with Campaigner. Considering that this is a very basic feature available in many free tools, the absence of this function is hard to understand. Campaigner is primarily suitable for larger or medium-sized companies.

The Best Email Marketing Programs at a Glance

Below you will find a brief summary of the features, advantages, and disadvantages of the programs mentioned above:

Target Audience

Medium and large companies with high email volumes

Target Audience

Small, medium, and large companies

Target Audience

For small and medium-sized companies

Target Audience

For small and medium-sized companies that need a bit more functionality than Mailchimp offers

Target Audience

For small companies

Target Audience

Small, medium, and large companies

Target Audience

Small, medium, and large companies

Target Audience

Medium and large companies

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