Case Study: How Fyndery Built a Successful Online Platform
About Fyndery:
- Creation of an online platform for connecting courses in the fields of food and sport
- Implementation of sophisticated functionalities during the build for providers and customers
- Modern design and excellent usability
- Implementation period: 3-4 months
- Over 4,000 followers on Facebook and Instagram
- Numerous awards in 2019: ERGO #DeinWeg Award; Winner of the Munich Startup Competition
Result:
Preparation
1. Planning
Strategy:
Goal: Development of a strategy for the successful implementation of the Online Platform
- Courses in the areas of cooking and sport
- An untapped niche with hardly any direct competitors
- Creation of a comprehensive requirements specification
- Cost calculation before project start
2. Conception
Conception:
Goal: Detailed development of a concept for the implementation of the Online Platform
- Outline of the process for each user group
- Detailed description of all individual processes, such as course booking, etc.
- Creation of a requirements specification including all integrations and external software
3. Functionality Scope
Functionality:
Goal: Development of a detailed functionality scope for the technical programming
- Evaluation and final conceptualization of the functionality scope
- Prioritization of functionalities according to their importance
- Development of a timeline for the implementation of the functionalities
Design Creation
1. Sitemap
Structure:
Goal: Development of the sitemap structure
- Listing of all pages and subpages
- Visualization of the process flow for both providers and customers
2. Mockup Creation
Goal: Creation of design drafts for every main and subpage
- Creation of a logo / corporate identity
- Development of the design guidelines
- Development of the mockup drafts for all pages
- Feedback loops for possible improvements
- Implementation of the design based on the mockup drafts
3. Homepage
Goal: Excellent usability, clear and clean design
Elements:
- Login / Register (for both providers and customers)
- Search box (search engine with filtering options)
- Recommended courses (listing of the top courses on the online platform)
- How it works (explained step by step)
- Current offers (which visitors can select immediately)
4. Footer
Elements:
- Contact (link to the contact page)
- Static pages (imprint, privacy policy, about us, partner program, social media, etc.)
5. Registration / Login
Goal: Fast and easy registration
Elements:
- Facebook Login
- Register for providers / customers
6. Customer: Book a Listing
Goal: Intuitive and easy booking process
Elements:
- Process for booking the service/product
- Search box including filtering options
7. Listing Search
Goal: Clear and concise presentation of the courses along with appealing CTAs for booking
Elements:
- Listing of the ads, including sorting function and filtering options
- Listing detail page
8. Listing Detail Page
Goal: Clean and detailed description of the provider with clear CTA buttons for the customers
Elements:
- Image
- Description
- Availability
- Prices
- Reviews
- Booking request
9. Booking a Listing
Goal: As intuitive and simple as possible booking of a listing
Step 1:
Selection of pricing packagesStep 2:
Selection of available time slotsStep 3:
Complete the profile
Checkout with common payment methods (Paypal, credit card, direct debit)[/vc_column_text]10. Provider: Post a Listing
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Goal: Maximum usability to minimize drop-off rates
Step 1: Course Description
Goal: Description of the course
Elements:
- Course title
- Target audience
- Including a helpful description for each field
Step 2: Pricing
Goal: Pricing
Elements:
- Including a helpful description for each field
Step 3: Complete the Profile
Goal: Complete the profile
Elements:
- Payment details
- Upload photo
- Including a helpful description for each field
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Goal: Own dashboard for both providers and customers with multiple functions
Elements:
- Profile with personal details (provider/customer)
- Course offerings (provider)
- Booked courses (customer)
- Messages (provider/customer)
- Invoices (provider/customer)
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3.1 Programming
Programming:
- Implementation of all important functionalities to ensure excellent usability
- Highest performance and flexibility as well as future scalability
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Testing:
- Testing for the complete booking process
- Testing on different browsers (Chrome, Firefox, IE, Safari)
- Testing on different devices (desktop, tablet, mobile)
- Recording all improvements in an overview document
- Documentation of which user tested on which browser on which date
- Documentation of the status: New, In progress, Implemented
[/vc_column_text]3.3 Launch
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Launch:
- Deployment on the live server
- HTTPS installation
- Email integration
- Tracking and Google Analytics
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Further Development
Goal: Continuous improvement and updating of the platform so that it meets the highest standards
- Collecting customer feedback
- Prioritization of new changes
- Development of new functionalities
- Ongoing software updates
[/vc_column_text]What the Customer Says
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Raphael Bauer Co-founder of Fyndery GmbH
The contact with Shopboostr and our representative Dimitri Haußmann was very simple and absolutely uncomplicated. The collaboration during the development phase was excellent. The Shopboostr team was always available for personal or telephone appointments and, with their experience, also provided advice and support for the business model. Communication was smooth and the project was always discussed in a fair and transparent manner. The platform was finished and ready for use at the desired time. With this version, we launched our platform for courses, workshops and events centered around Healthy Living, and it still forms the foundation for our ongoing further developments. A collaboration with Shopboostr is absolutely recommended, both in terms of the price-performance ratio and from a personal perspective.
Contact Us for a Free Consultation!
Would you also like to implement a successful Online Platform like Fyndery? Then feel free to contact us for a free and individual consultation.
