Online Marketplace Agency
We help you develop a professional online marketplace and market it successfully!
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Online marketplaces are currently the most successful business models
Online marketplaces are more in demand than ever. In recent years, numerous successful marketplace operators have become established: Airbnb, Uber, Myhammer, or Immobilienscout24. Today, many small companies are also trying to position themselves on the market.
These online marketplaces each occupy a selected niche and successfully bring both providers and users together. We specialize in programming technically complex online marketplaces and have implemented numerous successful projects. If you want to create your own online marketplace, we can support you in doing so.
What kind of online marketplace would you like to create?
Online marketplace for products
An online marketplace or a sales platform for products goes beyond a simple online store in terms of functionality and additionally offers the possibility to buy and sell items. An online marketplace is characterized by its high technical complexity and combines numerous functionalities. A marketplace should enable an exchange of information between users, as well as provide the necessary architecture for a two-way transfer of goods – both for buyers and sellers. Magento and Shopify are among the best options for technical development, as they offer high flexibility in designing the user experience, a range of tools for payment processing, the management of transactions and orders, and more. Advanced user profiles, sophisticated search features, interactive booking processes, messaging, reviews and comments, all the way to the option of setting up and customizing your own individual store on the platform, are some of the hallmarks of a successful marketplace.
Our agency supports you in every single step of the development of an online marketplace – from conception, planning, and development to market entry and market breakthrough. We build professional sales portals and have the necessary expertise for a successful market launch.
Online marketplace for services
An online marketplace for services includes similar functionalities to an online marketplace for products such as Amazon or eBay. Online marketplaces for services are generally similar to online platforms, but they are more complex to create and require a high level of expertise from project managers and developers. They must also offer some specific functionalities that product platforms and marketplaces do not, such as booking systems for scheduling appointments, advanced matching functionalities based on geographic location, monthly payments, and more.
Developing a professional online marketplace for services requires thorough planning and specification of requirements. Our agency supports marketplace operators at every single step of your project – from conception, planning, and development to market entry. We create professional marketplaces for services and have the necessary expertise for a successful market launch.
Online auction marketplace
Auction marketplaces like eBay allow direct exchange between buyers and sellers and also offer the possibility of placing bids. Auctions are very well suited for used products and are therefore popular with many people in different age groups. Monetization of this type of online marketplace is fair for the user, as the percentage fee is only charged in the event of a successful sale. This keeps customer satisfaction high with auction marketplaces, and their popularity continues to rise. There is a wide range of specific niches, making auction marketplaces a very good choice for new projects in this field.
Online comparison marketplace
A comparison marketplace is similar to a comparison platform. There are several categories, such as marketplaces for price comparisons or product comparisons. The goal of comparison marketplaces is to aggregate information and present it in a clear form, with the content already generated. Customers are often forwarded to an external source, and the operator receives a commission if a booking or purchase is successful. Thus, the risk for the operator is relatively low because they neither keep an inventory nor handle payments.
The core functionalities of an online marketplace
Interactive
Search
A product search on the marketplace with filter variables and sorting options is indispensable and must be professionally designed.
Product
detail pages
A professional detail page on a marketplace should describe the product as thoroughly as possible while also being well designed.
Multiple
payment methods
The best marketplaces on the market offer multiple payment options through a provider such as Stripe and options for buyers like buyer protection.
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Favorites
function
The ability to save products as favorites increases the likelihood of a purchase and thus leads to more revenue for sellers and the marketplace.
Interactive
chat
An interactive chat makes it easier for sellers and buyers to interact, which is critical when discussing shipping and handling returns.
Product
reviews
Product reviews are among the most important factors on online marketplaces, influencing buyers’ purchasing decisions, and are thus a must for any marketplace.
The roadmap to your
successful online marketplace
An online marketplace must be professionally planned, conceptualized, and programmed. This is no longer possible today with simple solutions like WordPress or WooCommerce.
Why? The answer is simple: Customers are already familiar with existing online platforms like Amazon, eBay, or Etsy.
They are used to a great user experience and sophisticated features – and these are precisely the customers you must also attract with your online marketplace platform.