{"id":19819,"date":"2022-01-02T12:47:26","date_gmt":"2022-01-02T12:47:26","guid":{"rendered":"https:\/\/www.shopboostr.de\/online-marktplatz-funktionalitaeten\/"},"modified":"2025-12-20T21:01:02","modified_gmt":"2025-12-20T21:01:02","slug":"online-marketplace-functionalities","status":"publish","type":"blog_posts","link":"https:\/\/www.shopboostr.de\/en\/online-marketplace-functionalities\/","title":{"rendered":"Online marketplace functionality: 25 functionalities for a successful online marketplace"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n

Online marketplace functionality: 25 functionalities for a successful online marketplace<\/strong><\/h1>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″ css=”.vc_custom_1547836955378{padding-right: 30px !important;}”][vc_single_image image=”7625″ img_size=”full”][\/vc_column][vc_column width=”1\/2″][vc_column_text]If you want to create a new online marketplace, it is a complex process that requires thorough planning at all stages of development. Important details include setting a budget and defining all the necessary or desired functionalities that an online marketplace should offer its users. All functionalities ultimately depend on the type of business model, the size of your budget, and the focus of the online marketplace.<\/p>\n

Since we have gained a lot of experience in creating new marketplaces in this area in recent years, we can confidently advise marketplace operators to focus on the core functionalities at the start. This will help you avoid unnecessary expenses and save time and effort, while the future orientation of the marketplace is already apparent. This quickly reveals the biggest difficulties that can diminish success and therefore need to be resolved.<\/p>\n

We have listed some valuable advice and tips on how you can professionally develop the core functionalities and additional desired functionalities on your marketplace.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text][\/vc_column_text][vc_column_text]<\/p>\n

\n
\n

Which Online Marketplace Do You Want to Create?<\/span><\/strong><\/h2>\n<\/div>\n<\/div>\n

[\/vc_column_text][vc_separator color=”juicy_pink” border_width=”5″ el_width=”10″][vc_column_text]\t\t\t\t\t\t

\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

EXAMPLE<\/font><\/p><\/center><\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

RATING<\/font><\/p><\/center><\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

SPECIAL FEATURES<\/font><\/p><\/center><\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

FURTHER INFORMATION<\/font><\/p><\/center><\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t<\/thead>\n\t\t\t\t\t

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"
\r\nComplex online marketplace\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t		\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tRATING: 9.8<\/span>\r\n<\/i><\/i><\/i><\/i><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
    \r\n
  • Complex processes & workflows<\/li>\r\n
  • Complex range of functions<\/li>\r\n
  • Individual Entwicklung<\/li>\r\n<\/ul>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tFREE ADVICE<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"
\r\nExtended online marketplace\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t		\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tRATING: 8.2\r\n<\/span>\r\n<\/i><\/i><\/i><\/i><\/i> \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
    \r\n
  • Complex processes & procedures<\/li>\r\n
  • Extended range of functions<\/li>\r\n
  • CMS development<\/li>\r\n<\/ul>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tFREE ADVICE<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"
\r\nSimple online marketplace\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t		\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tRATING: 7.3\r\n<\/span>\r\n<\/i><\/i><\/i><\/i><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
    \r\n
  • Simple processes & procedures<\/li>\r\n
  • Simple range of functions<\/li>\r\n
  • CMS development<\/li>\r\n<\/ul>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tFREE ADVICE<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t<\/tbody>\n\t\t\t\t<\/table>\n\t\t\t<\/div>\n\t\t[\/vc_column_text][vc_message message_box_color=”orange”]<\/p>\n
\n

We help you implement a successful\u00a0online marketplace<\/a>!\u00a0-> Schedule a free consultation.<\/a><\/strong><\/p>\n<\/div>\n

[\/vc_message][vc_video link=”https:\/\/www.youtube.com\/watch?v=1re33lcUikI&feature=youtu.be” align=”center” el_class=”block-round-corners”][vc_column_text]<\/p>\n

Core Functionalities for an Online Marketplace<\/strong><\/span><\/h2>\n

[\/vc_column_text][vc_column_text]<\/p>\n

User Groups<\/strong><\/span><\/h3>\n

[\/vc_column_text][vc_separator color=”juicy_pink” border_width=”5″ el_width=”10″][vc_column_text]<\/p>\n

\n
\n
\n
\n
\n
\n

While an\u00a0online shop<\/a>\u00a0is used for the direct sale of goods or products, an online marketplace primarily facilitates the connection between buyers and sellers. It is meant to be a place where buyers and sellers can meet without obligation, communicate, and purchase from one another. Anyone looking to\u00a0create an online marketplace<\/a>\u00a0thereby establishes a platform connecting two different parties that might never meet elsewhere.<\/p>\n

The target audiences of an online marketplace are:<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1559913369155{margin-bottom: 30px !important;}” el_class=”whitetext-gr whitetext-gr-full-dots”][vc_column css=”.vc_custom_1699546776262{background-color: #55db7b !important;}” el_class=”block-round-corners”][vc_column_text]<\/p>\n

\n
\n

Seller \/ Provider<\/p>\n<\/div>\n<\/div>\n

\u00a0<\/span><\/p>\n

[\/vc_column_text][vc_separator color=”white”][vc_column_text]<\/p>\n

Customer \/ Buyer<\/span><\/p>\n

\n
<\/div>\n<\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Sitemap<\/strong><\/h3>\n

[\/vc_column_text][vc_separator color=”juicy_pink” border_width=”5″ el_width=”10″][vc_column_text]<\/p>\n

\n
\n
\n
\n
\n
\n

For good navigation, a sitemap is required and is usually found in the header menu of an online marketplace. If a sitemap is available, the question arises which subpages should be included. The most important subpages are:<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1559913369155{margin-bottom: 30px !important;}” el_class=”whitetext-gr whitetext-gr-full-dots”][vc_column css=”.vc_custom_1699546788080{background-color: #55db7b !important;}” el_class=”block-round-corners”][vc_column_text]<\/p>\n

Homepage<\/span><\/p>\n

\n
<\/div>\n<\/div>\n

[\/vc_column_text][vc_separator color=”white”][vc_column_text]<\/p>\n

\n
\n

Registration \/ Login\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n

[\/vc_column_text][vc_separator color=”white”][vc_column_text]<\/p>\n

Product Search<\/span><\/p>\n

\n
<\/div>\n<\/div>\n

[\/vc_column_text][vc_separator color=”white”][vc_column_text]<\/p>\n

Product Detail Page<\/span><\/p>\n

\n
<\/div>\n<\/div>\n

[\/vc_column_text][vc_separator color=”white”][vc_column_text]<\/p>\n

Booking Process<\/span><\/p>\n

[\/vc_column_text][vc_separator color=”white”][vc_column_text]<\/p>\n

Checkout Process<\/span><\/p>\n

[\/vc_column_text][vc_separator color=”white”][vc_column_text]<\/p>\n

Email Confirmation + Invoice<\/span><\/p>\n

[\/vc_column_text][vc_separator color=”white”][vc_column_text]<\/p>\n

Provider Dashboard (Profile, Sales, Chat, Reviews)
\n<\/span><\/p>\n

[\/vc_column_text][vc_separator color=”white”][vc_column_text]<\/p>\n

Customer Dashboard (Profile, Purchases, Chat, Favorites, Reviews)<\/span><\/p>\n

\n
<\/div>\n<\/div>\n

[\/vc_column_text][vc_separator color=”white”][vc_column_text]<\/p>\n

Static pages: About us, Contact, Privacy policy, Legal notice<\/span><\/p>\n

[\/vc_column_text][vc_separator color=”white”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

You should ensure that all categories that are important to buyers and sellers are easy to use and clearly laid out. No user will spend time on a website that they don’t understand or that doesn’t appeal to them. That’s why you need to place particular emphasis on good usability in your online marketplace, which will also increase user satisfaction and thus generate higher sales for the sellers on your online marketplace.<\/p>\n

[\/vc_column_text][vc_single_image image=”2238″ img_size=”full” alignment=”center”][vc_column_text]<\/p>\n

Homepage<\/strong><\/span><\/h3>\n

[\/vc_column_text][vc_separator color=”juicy_pink” border_width=”5″ el_width=”10″][vc_column_text]<\/p>\n

\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n

The homepage always makes the first, and therefore the most important, impression, as it is here that a customer decides whether to stay or click on to the next provider. With the vast range of offerings, high quality standards have become the norm, and customers need special incentives to make a purchase. The task of a homepage is to convert a visitor into a customer within 3 seconds.<\/p>\n

Therefore, a good structure of the homepage is necessary, with particular attention to the \u201cabove the fold\u201d area \u2013 the part a visitor sees first \u2013 to boost conversion rates. For this purpose, a CTA (Call to Action) or another incentive is recommended to encourage the user to explore further on the site.<\/p>\n

The following elements can be chosen as CTAs.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1559913369155{margin-bottom: 30px !important;}” el_class=”whitetext-gr whitetext-gr-full-dots”][vc_column css=”.vc_custom_1699546794726{background-color: #55db7b !important;}” el_class=”block-round-corners”][vc_column_text]<\/p>\n

How It Works:\u00a0Explanation of how the online marketplace works<\/a><\/span><\/p>\n

[\/vc_column_text][vc_separator color=”white”][vc_column_text]<\/p>\n

Benefits for the Customer<\/span><\/p>\n

[\/vc_column_text][vc_separator color=”white”][vc_column_text]<\/p>\n

Overview of Current Products<\/span><\/p>\n

\n
<\/div>\n<\/div>\n

[\/vc_column_text][vc_separator color=”white”][vc_column_text]<\/p>\n

Customer Reviews<\/span><\/p>\n

\n
<\/div>\n<\/div>\n

[\/vc_column_text][vc_separator color=”white”][vc_column_text]<\/p>\n

News \/ Offers<\/span><\/p>\n

\n
<\/div>\n<\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”2239″ img_size=”587×300″ alignment=”center”][vc_column_text]<\/p>\n

A good example of an\u00a0online marketplace<\/a> is the deliberate use of \u201cabove the fold\u201d sections. Here, dynamic promotional images can highlight current special offers or discount campaigns, or introduce innovative products or categories.<\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

Process<\/strong><\/span><\/h3>\n

[\/vc_column_text][vc_separator color=”juicy_pink” border_width=”5″ el_width=”10″][vc_column_text]<\/p>\n

\n
\n
\n
\n
\n
\n

How does a user experience a visit to your online marketplace? It is important that you focus on how a buyer or seller perceives the marketplace in order to optimize it.<\/p>\n

We will show you this process from the perspective of both the provider and the customer:<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1558010817403{margin-bottom: 30px !important;}” el_class=”whitetext-gr”][vc_column width=”1\/2″ css=”.vc_custom_1699546810354{background-color: #55db7b !important;}” el_class=”green-round-corners”][vc_column_text]<\/p>\n

Provider\u2019s Perspective<\/strong><\/i><\/p>\n

\n
<\/div>\n<\/div>\n

[\/vc_column_text][vc_separator color=”white”][vc_column_text]<\/p>\n

Registration<\/span><\/p>\n

\n
<\/div>\n<\/div>\n

[\/vc_column_text][vc_separator color=”white”][vc_column_text]<\/p>\n

Activation by Admin<\/span><\/p>\n

[\/vc_column_text][vc_separator color=”white”][vc_column_text]<\/p>\n

Listing a Product<\/span><\/p>\n

\n
<\/div>\n<\/div>\n

[\/vc_column_text][vc_separator color=”white”][vc_column_text]<\/p>\n

Overview of Sales<\/span><\/p>\n

\n
<\/div>\n<\/div>\n

[\/vc_column_text][vc_separator color=”white”][vc_column_text]<\/p>\n

Messages<\/span><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1699546816416{background-color: #55db7b !important;}” el_class=”green-round-corners”][vc_column_text]<\/p>\n

Customer\u2019s Perspective<\/strong><\/i><\/p>\n

\n
<\/div>\n<\/div>\n

[\/vc_column_text][vc_separator color=”white”][vc_column_text]<\/p>\n

Product Search<\/span><\/p>\n

[\/vc_column_text][vc_separator color=”white”][vc_column_text]<\/p>\n

Product Detail Page<\/span><\/p>\n

\n
<\/div>\n<\/div>\n

[\/vc_column_text][vc_separator color=”white”][vc_column_text]<\/p>\n

Booking Process<\/span><\/p>\n

\n
<\/div>\n<\/div>\n

[\/vc_column_text][vc_separator color=”white”][vc_column_text]<\/p>\n

Overview of Purchases<\/span><\/p>\n

\n
<\/div>\n<\/div>\n

[\/vc_column_text][vc_separator color=”white”][vc_column_text]<\/p>\n

Messages<\/span><\/p>\n

\n
<\/div>\n<\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Categories<\/strong><\/span><\/h3>\n
\n
<\/div>\n<\/div>\n

[\/vc_column_text][vc_separator color=”juicy_pink” border_width=”5″ el_width=”10″][vc_column_text]<\/p>\n

\n
\n

For an online marketplace, defining product categories is also important, as they determine the\u00a0business model<\/a>. There are marketplaces that focus on electronic goods and therefore have hundreds of subcategories. Marketplaces for digital products, on the other hand, use far fewer categories and therefore require significantly less resources and effort on the online marketplace.<\/p>\n<\/div>\n<\/div>\n

[\/vc_column_text][vc_single_image image=”2240″ img_size=”570×300″ alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Post Listing<\/span><\/strong><\/h3>\n

[\/vc_column_text][vc_separator color=”juicy_pink” border_width=”5″ el_width=”10″][vc_column_text]<\/p>\n

\n
\n
\n
\n
\n
\n

One of the fundamental components of any online\u00a0marketplace is the creation<\/a>\u00a0of a listing to attract both buyers and sellers. This creation process should be as convenient and intuitive as possible to ensure that every provider is capable of posting a listing on the online\u00a0marketplace<\/a>.<\/p>\n

This also includes the selection of input fields or attributes as well as the entire input process. Here you can see how the publication of a listing would take place:<\/p>\n

Example for listing publication:<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1559913369155{margin-bottom: 30px !important;}” el_class=”whitetext-gr whitetext-gr-full-dots”][vc_column css=”.vc_custom_1699546824361{background-color: #55db7b !important;}” el_class=”block-round-corners”][vc_column_text]<\/p>\n

Attributes<\/span><\/p>\n

\n
<\/div>\n<\/div>\n

[\/vc_column_text][vc_separator color=”white”][vc_column_text]<\/p>\n

Description<\/span><\/p>\n

\n
<\/div>\n<\/div>\n

[\/vc_column_text][vc_separator color=”white”][vc_column_text]<\/p>\n

Prices<\/span><\/p>\n

[\/vc_column_text][vc_separator color=”white”][vc_column_text]<\/p>\n

Images<\/span><\/p>\n

[\/vc_column_text][vc_separator color=”white”][vc_column_text]<\/p>\n

Location<\/span><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Search<\/strong><\/span><\/h3>\n

[\/vc_column_text][vc_separator color=”juicy_pink” border_width=”5″ el_width=”10″][vc_column_text]<\/p>\n

\n
\n
\n
\n
\n
\n

Every online marketplace requires a search function, because without a search box, neither buyers nor sellers can find what they are looking for. A well-functioning search feature requires attention on the online marketplace and is one of the essential functionalities to ensure that a searcher finds the desired product. Various filters are particularly helpful in this regard.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1559913369155{margin-bottom: 30px !important;}” el_class=”whitetext-gr whitetext-gr-full-dots”][vc_column css=”.vc_custom_1699546830401{background-color: #55db7b !important;}” el_class=”block-round-corners”][vc_column_text]<\/p>\n

Name
\n<\/span><\/p>\n

[\/vc_column_text][vc_separator color=”white”][vc_column_text]<\/p>\n

Category<\/span><\/p>\n

[\/vc_column_text][vc_separator color=”white”][vc_column_text]<\/p>\n

Price<\/span><\/p>\n

[\/vc_column_text][vc_separator color=”white”][vc_column_text]<\/p>\n

Attributes<\/span><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”2241″ img_size=”full” alignment=”center”][vc_column_text]<\/p>\n

\n
\n

Product Detail Page<\/strong><\/span><\/h3>\n<\/div>\n<\/div>\n

[\/vc_column_text][vc_separator color=”juicy_pink” border_width=”5″ el_width=”10″][vc_column_text]<\/p>\n

A good product detail page provides a wealth of information for a buyer, such as:<\/p>\n

\n
<\/div>\n<\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1559913369155{margin-bottom: 30px !important;}” el_class=”whitetext-gr whitetext-gr-full-dots”][vc_column css=”.vc_custom_1699546842690{background-color: #55db7b !important;}” el_class=”block-round-corners”][vc_column_text]<\/p>\n

\n
\n

Product Description<\/p>\n<\/div>\n<\/div>\n

[\/vc_column_text][vc_separator color=”white”][vc_column_text]<\/p>\n

\u00a0Attributes<\/span><\/p>\n

\n
<\/div>\n<\/div>\n

[\/vc_column_text][vc_separator color=”white”][vc_column_text]<\/p>\n

Prices<\/span><\/p>\n

[\/vc_column_text][vc_separator color=”white”][vc_column_text]<\/p>\n

Images<\/span><\/p>\n

[\/vc_column_text][vc_separator color=”white”][vc_column_text]<\/p>\n

Location<\/span><\/p>\n

\n
<\/div>\n<\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

If you provide users with a wealth of information, both buyers and sellers will feel well-informed about a product, and this optimizes conversion rates as a purchase becomes more likely. A well-known example of the effectiveness of this approach is Amazon, which offers extensive information on its product pages and leverages it to its advantage. However, you should avoid overwhelming potential buyers with too much information. A healthy balance, on the other hand, promotes sales.<\/p>\n

[\/vc_column_text][vc_single_image image=”2242″ img_size=”379×300″ alignment=”center”][vc_column_text]<\/p>\n

Provider \/ Buyer<\/strong><\/span><\/h3>\n

[\/vc_column_text][vc_separator color=”juicy_pink” border_width=”5″ el_width=”10″][vc_column_text]<\/p>\n

\n
\n

When a user can access all functionalities of both the provider and the buyer with one account, it offers advantages in some business models. This makes it easier for providers and buyers to get in touch when necessary. However, there is also the possibility that a user can act as both seller and buyer. In other business models, dual access is unnecessary. There are the following options:<\/p>\n<\/div>\n<\/div>\n

\n
\n

1. Option: Shared Account for Provider\/Customer
\n2. Option: Separate Account for Provider and Customer<\/p>\n<\/div>\n<\/div>\n

[\/vc_column_text][vc_single_image image=”2243″ img_size=”455×300″ alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Profile<\/strong><\/span><\/h3>\n

[\/vc_column_text][vc_separator color=”juicy_pink” border_width=”5″ el_width=”10″][vc_column_text]<\/p>\n

The following functionalities should definitely be included in the profiles of both sellers and buyers:<\/p>\n

\n
<\/div>\n<\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1559913369155{margin-bottom: 30px !important;}” el_class=”whitetext-gr whitetext-gr-full-dots”][vc_column css=”.vc_custom_1699546849126{background-color: #55db7b !important;}” el_class=”block-round-corners”][vc_column_text]<\/p>\n

My Profile<\/span><\/p>\n

[\/vc_column_text][vc_separator color=”white”][vc_column_text]<\/p>\n

My Listings<\/span><\/p>\n

\n
<\/div>\n<\/div>\n

[\/vc_column_text][vc_separator color=”white”][vc_column_text]<\/p>\n

My Purchases<\/span><\/p>\n

[\/vc_column_text][vc_separator color=”white”][vc_column_text]<\/p>\n

Messages<\/span><\/p>\n

[\/vc_column_text][vc_separator color=”white”][vc_column_text]<\/p>\n

Favorites<\/span><\/p>\n

\n
<\/div>\n<\/div>\n

[\/vc_column_text][vc_separator color=”white”][vc_column_text]<\/p>\n

Reviews<\/span><\/p>\n

\n
<\/div>\n<\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”2244″ img_size=”170×300″ alignment=”center”][vc_column_text]<\/p>\n

Design<\/strong><\/h3>\n

[\/vc_column_text][vc_separator color=”juicy_pink” border_width=”5″ el_width=”10″][vc_column_text]<\/p>\n

\n
\n

The branding of the online marketplace is also influenced by its design, which is why the design must be chosen very carefully. Unfortunately, there is fierce competition in the e-commerce market, and users are increasingly demonstrating their digital affinity. All future customers use similar criteria, ranging from design and technical performance to usability.<\/p>\n

You should invest the available resources in developing a unique design rather than using pre-made templates. However, a big mistake is to completely copy the design of well-known marketplaces without being an identical replica.<\/p>\n

If you have not yet decided on a logo for your online marketplace, you should at least have a concept or even a draft for it. This way, customers can associate your brand with your logo.<\/p>\n<\/div>\n<\/div>\n

[\/vc_column_text][vc_single_image image=”2245″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

UX<\/strong><\/h3>\n

[\/vc_column_text][vc_separator color=”juicy_pink” border_width=”5″ el_width=”10″][vc_column_text]<\/p>\n

The abbreviation UX stands for User Experience Design, which means user experience. UX is one of the most important variables that influence the conversion rate on your online marketplace. To ensure that you are on the right track when\u00a0creating an online marketplace<\/a>, you should put yourself in the shoes of the buyer or seller who is seeing your marketplace for the first time. If you can comfortably navigate the marketplace through their eyes and are satisfied with the experience, you are on the right path.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Payment Methods<\/strong><\/span><\/h3>\n

[\/vc_column_text][vc_separator color=”juicy_pink” border_width=”5″ el_width=”10″][vc_column_text]With an online marketplace, you must also decide which payment methods you want to offer on your\u00a0platform<\/a>. The most well-known payment methods include PayPal, credit card, instant transfer, direct debit, and invoice. However, the more payment options you offer a buyer, the greater the chance of a purchase. A limited selection of payment methods can lead to high drop-off rates at checkout and reduced sales.<\/p>\n

However, you must definitely keep the security aspect in mind, as user trust is important. We recommend relying on proven payment methods such as PayPal or credit cards on your online marketplace, which are known worldwide and are considered particularly reliable for both parties. PayPal also has the advantage of not storing unnecessary bank data. This way, users can be assured that even in the event of a hacker attack, neither credit card information nor other transaction details will fall into the wrong hands.[\/vc_column_text][vc_single_image image=”2246″ img_size=”521×300″ alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column][vc_message message_box_color=”orange”]We help you implement a successful online marketplace!\u00a0-> Schedule a free consultation.<\/a><\/strong>[\/vc_message][vc_column_text]<\/p>\n

Monetization<\/strong><\/span><\/h3>\n

[\/vc_column_text][vc_separator color=”juicy_pink” border_width=”5″ el_width=”10″][vc_column_text]<\/p>\n

\n
\n
\n
\n
\n
\n

One of the central aspects of an online marketplace is determining how the payment flow should work. There are two possibilities for this:<\/p>\n

1. Option:
\nThe customer pays the price to the marketplace operator, from which you, as the operator, retain a commission and forward the remaining amount to the seller. This is how Amazon operates, where it matters little to the buyer who receives the payment, as long as the goods are delivered.<\/p>\n

2. Option:<\/p>\n

The buyer pays the seller directly. In this case, your marketplace serves only as a platform connecting the two parties.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Emails<\/strong><\/h3>\n

[\/vc_column_text][vc_separator color=”juicy_pink” border_width=”5″ el_width=”10″][vc_column_text]<\/p>\n

\n
\n
\n

Sending emails is often important for both user groups, and reasons for sending an email can include the following:<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
<\/div>\n<\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1559913369155{margin-bottom: 30px !important;}” el_class=”whitetext-gr whitetext-gr-full-dots”][vc_column css=”.vc_custom_1699546864521{background-color: #55db7b !important;}” el_class=”block-round-corners”][vc_column_text]<\/p>\n

User Registration<\/span><\/p>\n

\n
<\/div>\n<\/div>\n

[\/vc_column_text][vc_separator color=”white”][vc_column_text]<\/p>\n

Password Reset<\/span><\/p>\n

\n
<\/div>\n<\/div>\n

[\/vc_column_text][vc_separator color=”white”][vc_column_text]<\/p>\n

\n
\n

Listing Post (Provider)<\/p>\n<\/div>\n<\/div>\n

[\/vc_column_text][vc_separator color=”white”][vc_column_text]<\/p>\n

\n
\n

Listing Booking (Customer)<\/p>\n<\/div>\n<\/div>\n

[\/vc_column_text][vc_separator color=”white”][vc_column_text]<\/p>\n

Review Submitted<\/span><\/p>\n

[\/vc_column_text][vc_separator color=”white”][vc_column_text]<\/p>\n

New Message<\/span><\/p>\n

[\/vc_column_text][vc_separator color=”white”][vc_column_text]<\/p>\n

Newsletter \/ Updates<\/span><\/p>\n

\n
<\/div>\n<\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Additional Functionalities<\/strong><\/span><\/h3>\n

[\/vc_column_text][vc_separator color=”juicy_pink” border_width=”5″ el_width=”10″][vc_column_text]<\/p>\n

\n
\n
\n
\n
\n
\n

The following functionalities do not necessarily have to be implemented at the launch of an\u00a0online marketplace<\/a>, but they are often recommended and appreciated by users.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

\n
<\/div>\n<\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Messaging<\/strong><\/span><\/h3>\n

[\/vc_column_text][vc_separator color=”juicy_pink” border_width=”5″ el_width=”10″][vc_column_text]<\/p>\n

A chat functionality enables casual communication between buyers and sellers and is considered user-friendly.<\/p>\n

[\/vc_column_text][vc_single_image image=”2246″ img_size=”521×300″ alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Favorites<\/strong><\/span><\/h3>\n

[\/vc_column_text][vc_separator color=”juicy_pink” border_width=”5″ el_width=”10″][vc_column_text]<\/p>\n

An online marketplace also includes a favorites functionality, which many users find practical. When a listing from a favored provider is published, the user immediately receives a notification and can view the offer. This increases sales for certain products.<\/p>\n

[\/vc_column_text][vc_single_image image=”2247″ img_size=”188×300″ alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Reviews<\/strong><\/span><\/h3>\n

[\/vc_column_text][vc_separator color=”juicy_pink” border_width=”5″ el_width=”10″][vc_column_text]<\/p>\n

A review functionality allows a user to rate the service, which in turn contributes to customer retention. Buyers are generally willing to give a simple rating using a 1 to 5 star system to share their opinion. Customer reviews are becoming an increasingly important criterion in the purchase decision.<\/p>\n

[\/vc_column_text][vc_single_image image=”2248″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

\n
\n

Interactive Map<\/strong><\/span><\/h3>\n<\/div>\n<\/div>\n

[\/vc_column_text][vc_separator color=”juicy_pink” border_width=”5″ el_width=”10″][vc_column_text]<\/p>\n

In some cases, such as the auction of second-hand goods on eBay, an interactive map can be very helpful for users. This allows users to check the distance in case they need to pick up an item from the seller. An interactive map can also be useful for other types of businesses where cash is frequently used. Additionally, this functionality facilitates sustained contact between customers and sellers.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Invoices<\/strong><\/span><\/h3>\n

[\/vc_column_text][vc_separator color=”juicy_pink” border_width=”5″ el_width=”10″][vc_column_text]<\/p>\n

In some online marketplaces, invoices are required for customers, so this aspect should also be incorporated when\u00a0creating an online marketplace<\/a>. Invoices help maintain clarity between the buyer and seller regarding payments.<\/p>\n

\n
<\/div>\n<\/div>\n

[\/vc_column_text][vc_single_image image=”2249″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Calendar<\/strong><\/span><\/h3>\n

[\/vc_column_text][vc_separator color=”juicy_pink” border_width=”5″ el_width=”10″][vc_column_text]<\/p>\n

\n
\n

Occasionally, a calendar function can also be useful on an online marketplace. For instance, it is useful for scheduling appointments.<\/p>\n<\/div>\n<\/div>\n

[\/vc_column_text][vc_single_image image=”2250″ img_size=”279×300″ alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Blog<\/strong><\/h3>\n

[\/vc_column_text][vc_separator color=”juicy_pink” border_width=”5″ el_width=”10″][vc_column_text]<\/p>\n

A blog is an excellent way to support your own content\u00a0marketing strategy<\/a>. A content\u00a0marketing strategy is as useful as it is cost-effective for an online marketplace<\/a>. With high-quality content, you can go viral and tap into enormous potential.<\/p>\n

[\/vc_column_text][vc_single_image image=”2251″ img_size=”443×300″ alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Conclusion<\/strong><\/h2>\n

[\/vc_column_text][vc_separator color=”juicy_pink” border_width=”5″ el_width=”10″][vc_message]<\/p>\n

\n
\n
\n
\n
\n

We have outlined here for you the most important core as well as additional functionalities that you should definitely implement if you want to create an\u00a0online\u00a0marketplace<\/a>. If you want to create an online marketplace, you should initially budget between \u20ac10,000 and \u20ac20,000, which is required for the\u00a0costs of professional development<\/a>.<\/p>\n

To ensure that all desired functionalities and requirements for the marketplace are in place, a requirements specification is helpful. This can serve as a basis for discussions or consultations with partners to save time and costs.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/vc_message][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

\n
\n

Free Consultation<\/strong><\/span><\/h2>\n<\/div>\n<\/div>\n

[\/vc_column_text][vc_separator color=”juicy_pink” border_width=”5″ el_width=”10″][vc_message message_box_color=”orange”]At Shopboostr, we specialize in the\u00a0development of professional online marketplaces<\/a>\u00a0and have successfully implemented over 100 online marketplaces. Examples include Fyndery, F\u00fcrenand, Huugo, and many more.<\/p>\n

We are pleased to offer you a free consultation in which we will develop an individual strategy for your project\u00a0-> Schedule a free consultation.<\/a><\/strong>[\/vc_message]

<\/a><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]
<\/div>[\/vc_column][\/vc_row][vc_row el_class=”blog-round-corners”][vc_column][vc_column_text]<\/p>\n

More Articles<\/strong><\/h2>\n

[\/vc_column_text][vc_separator color=”juicy_pink” border_width=”5″ el_width=”10″]

<\/a><\/div>
Online Marktplatz Software: Vergleich der 10 beste...<\/div><\/a><\/div><\/div><\/div>
<\/a><\/div>
Online Marktplatz Erstellen - 10 Fakten um die Ent...<\/div><\/a><\/div><\/div><\/div>
<\/a><\/div>
Online Marktplatz Funktionsumfang: 25 Funktionalit...<\/div><\/a><\/div><\/div><\/div><\/div>[vc_column_text el_class=”block-round-corners”]
\t
\t\t

Bewerten Sie unseren Artikel<\/h4>
\t