{"id":20003,"date":"2022-01-23T12:45:45","date_gmt":"2022-01-23T12:45:45","guid":{"rendered":"https:\/\/www.shopboostr.de\/online-plattform-marketing\/"},"modified":"2025-06-05T02:57:16","modified_gmt":"2025-06-05T02:57:16","slug":"online-platform-marketing","status":"publish","type":"blog_posts","link":"https:\/\/www.shopboostr.de\/en\/online-platform-marketing\/","title":{"rendered":"Online platform marketing: 10 tips for marketing"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<h1 style=\"text-align: center;\" data-pm-slice=\"1 1 []\"><strong>Online Platform Marketing: 10 Tips for Promotion<\/strong><\/h1>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1547836955378{padding-right: 30px !important;}&#8221;][vc_single_image image=&#8221;19045&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<p data-pm-slice=\"1 1 []\">When marketing an <a href=\"https:\/\/shopboostr.de\/online-plattform-definition\" target=\"_blank\" rel=\"noopener noreferrer\">online platform<\/a>, the most challenging task is to secure the initial user engagement. Especially if it is a fitting platform such as a job board, you must attract both job postings and job seekers if you want your platform to work \u2013 one will not succeed without the other.<\/p>\n<p><a href=\"https:\/\/shopboostr.de\/online-plattform-erstellen\" target=\"_blank\" rel=\"noopener noreferrer\">When creating an online platform<\/a> the best way to attract users is to create specific incentives for interacting with the platform. But how can you begin building a user base for a two-sided <a class=\"wpil_keyword_link\" title=\"Online Plattform\" href=\"https:\/\/www.shopboostr.de\/was-ist-marketplace\/\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"2702\">online platform<\/a> when each side depends on the prior existence of the other? This is where <a class=\"wpil_keyword_link\" title=\"Online Plattform Marketing\" href=\"https:\/\/www.shopboostr.de\/online-plattform-marketing\/\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"2703\">online platform marketing<\/a> comes into play, including strategies such as affiliate marketing.<\/p>\n<p>Content marketing is another strategy to build relationships with users through valuable content.<\/p>\n<p>Additionally, influencer marketing can be used to create trust and authenticity through social media influencers.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text][\/vc_column_text][vc_column_text]<\/p>\n<div class=\"wpsm_comptable_shortcode_echo\">\t\t\t\t\t\t<div class=\"wpsm-comptable-wrap\">\n\t\t\t\t<table id=\"wpsm-table-465\" class=\"wpsm-comptable \">\n\t\t\t\t\t\t\t\t\t<thead class=\"wpsm-thead wpsm-thead-default\">\n\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th class=\"placeholder wpsm-placeholder\"><\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t<\/thead>\n\t\t\t\t\t<tbody class=\"wpsm-tbody\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr class=\"subheader\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tOnline Platform Marketing - Overview\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u2b50 Default:\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMarketing an online platform\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ud83c\udfc6 Marketing strategies:\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tContent, SEO, PR, advertising, incentives for first users, newsletter\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ud83d\udcb0 Costs:\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tProject-specific\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ud83d\udcfa Objective:\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tSecuring critical mass\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t<\/tbody>\n\t\t\t\t<\/table>\n\t\t\t<\/div>\n\t\t<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">The Most Important Points in Brief<\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;][\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1699426800183{background-color: #ebebeb !important;}&#8221; el_class=&#8221;block-round-corners&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">The marketing of an online platform must be aimed at both the demand side and the supply side<\/p>\n<p>[\/vc_column_text][vc_separator color=&#8221;white&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">The single most important task in marketing an <a href=\"https:\/\/www.shopboostr.de\/ebay-webseite-erstellen\/\" data-wpil-monitor-id=\"1294\">online platform<\/a> is to secure the critical mass of users<\/p>\n<p>[\/vc_column_text][vc_separator color=&#8221;white&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\" data-pm-slice=\"1 1 []\">When marketing online platforms, a diversified strategy is implemented involving multiple activities and the use of various online marketing channels.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 107px; top: 77.007px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><strong>Which Online Platform Would You Like to Create?<\/strong><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<div class=\"wpsm_comptable_shortcode_echo\">\t\t\t\t\t\t<div class=\"wpsm-comptable-wrap\">\n\t\t\t\t<table id=\"wpsm-table-368\" class=\"wpsm-comptable  wpsm-comptable-responsive\">\n\t\t\t\t\t\t\t\t\t<thead class=\"wpsm-thead wpsm-thead-red\">\n\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white>SCOPE<\/font><\/p><\/center><\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white>RATING<\/font><\/p><\/center><\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white>SPECIAL FEATURES<\/font><\/p><\/center><\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<th><center><p><font color=white>FURTHER INFORMATION<\/font><\/p><\/center><\/th>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t<\/thead>\n\t\t\t\t\t<tbody class=\"wpsm-tbody\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img src =\"https:\/\/www.shopboostr.de\/wp-content\/uploads\/2020\/06\/Fyndery-webseite-3-350x279-1.png\" alt=\"\" \/><br>\r\n<b>Complex online platform<\/b>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"tablemaker-notificationblock-green\">RATING: 9.8<\/span>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i><i class=\"wpsm-table-icon wpsm-icon-star\"><\/i><i class=\"wpsm-table-icon wpsm-icon-star\"><\/i><i class=\"wpsm-table-icon wpsm-icon-star\"><\/i><i class=\"wpsm-table-icon wpsm-icon-star\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"tablemaker-listingcustomcheck listing-data\">\r\n<li>Complex processes & procedures<\/li>\r\n<li>Complex range of functions<\/li>\r\n<li>Individual development<\/li>\r\n<\/ul>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"button button-red\" href=\"https:\/\/www.shopboostr.de\/en\/counseling-interview\/\" target=\"_blank\">FREE ADVICE<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img src =\"https:\/\/www.shopboostr.de\/wp-content\/uploads\/2020\/06\/Fu\u0308renand-webseite-2-350x279-1.png\" alt=\"\" \/><br>\r\n<b>Extended online platform<\/b>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"tablemaker-notificationblock-blue\">RATING: 8.2\r\n<\/span>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i><i class=\"wpsm-table-icon wpsm-icon-star\"><\/i><i class=\"wpsm-table-icon wpsm-icon-star\"><\/i><i class=\"wpsm-table-icon wpsm-icon-star\"><\/i><i class=\"wpsm-table-icon wpsm-icon-star-empty\"><\/i>   \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"tablemaker-listingcustomcheck listing-data\">\r\n<li>Complex processes & procedures<\/li>\r\n<li>Extended range of functions<\/li>\r\n<li>CMS development<\/li>\r\n<\/ul>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"button button-red\" href=\"https:\/\/www.shopboostr.de\/en\/counseling-interview\/\" target=\"_blank\">FREE ADVICE<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img src =\"https:\/\/www.shopboostr.de\/wp-content\/uploads\/2020\/06\/Luca-matej-webseite-2-350x279-1.png\" alt=\"\" \/><br>\r\n<b>Simple online platform<\/b>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"tablemaker-notificationblock-red\">RATING: 7.3\r\n<\/span>\r\n<i class=\"wpsm-table-icon wpsm-icon-star\"><\/i><i class=\"wpsm-table-icon wpsm-icon-star\"><\/i><i class=\"wpsm-table-icon wpsm-icon-star\"><\/i><i class=\"wpsm-table-icon wpsm-icon-star\"><\/i><i class=\"wpsm-table-icon wpsm-icon-star-empty\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"tablemaker-listingcustomcheck listing-data\">\r\n<li>Simple processes & procedures<\/li>\r\n<li>Simple range of functions<\/li>\r\n<li>CMS development<\/li>\r\n<\/ul>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"button button-red\" href=\"https:\/\/www.shopboostr.de\/en\/counseling-interview\/\" target=\"_blank\">FREE ADVICE<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t<\/tbody>\n\t\t\t\t<\/table>\n\t\t\t<\/div>\n\t\t<\/div>\n<p>[\/vc_column_text][vc_message message_box_color=&#8221;orange&#8221;]<span style=\"color: #000000;\">We help you implement a successful online platform<\/span>! <span style=\"color: #3366ff;\"><strong><a style=\"color: #3366ff;\" href=\"\/?page_id=4344\">-&gt; Schedule a free consultation.<\/a><\/strong><\/span>[\/vc_message][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=FWA3g8PpTY8&amp;feature=youtu.be&#8221; align=&#8221;center&#8221; el_class=&#8221;block-round-corners&#8221;][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\" data-pm-slice=\"1 1 []\"><strong>The Most Important Step \u2013 An Individual Strategy<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 203px; top: 91px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p data-pm-slice=\"1 1 []\">Since it is very difficult to make your online platform known, you should manage your marketing correctly. Marketing automation can help you efficiently manage and execute marketing activities such as email campaigns and website personalization. Unless you have developed an innovative product or an innovative service that is in very high demand, you can apply some out-of-the-box strategies.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><strong>The Piggyback Strategy:<\/strong><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Connect with an existing user base from another platform, as PayPal did with eBay\u2019s online platform. Or, for example, when YouTube offered its powerful video tools to MySpace members, which serves as an online platform marketing strategy.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><strong>The Seeding Strategy: <\/strong><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Create value propositions that are relevant to at least one group of users \u2013 be they buyers or sellers \u2013 and that will attract other users who wish to interact with that primary group. Take Adobe as an example, which successfully marketed its PDF reader tool by ensuring that all federal tax forms were available online. This form of online platform marketing saved the IRS money on printing and postage, while taxpayers received fast and easy access to documents. In this way, millions of people were won over by Adobe and have since chosen Adobe as their document platform of choice.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><strong>The One-Sided Strategy:<\/strong><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Build a business around products or services that benefit one group of users. Then, later, transform that business into a platform and invite the other side. How can this work? Use OpenTable as a reference example. To operate as a platform, they needed both a large base of participating restaurants to attract guests and a large base of guests to, in turn, lure the restaurants. Thus, they started by distributing booking management software that allowed restaurants to manage their seating capacity. <\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><strong>The Evangelism Strategy<\/strong><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">For this online platform marketing strategy, first attract the producers who can bring along their consumers. For instance, the educational platform Skillshare recruits influential teachers and enables them to easily conduct online courses that encourage their students to come on board.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><strong>The Micro-Market Strategy: <\/strong><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Here, the online platform marketing strategy focuses on a tiny market of members who are already connected. The launch of Facebook within Harvard\u2019s closed community resulted in the creation of a small but active community. <\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><strong>The Big Bang Adoption Theory: <\/strong><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Use traditional push strategies to generate a high level of interest and traffic. If the online platform marketing strategy works, it can trigger a simultaneous onboarding effect. While push strategies have increasingly become ineffective in sparking large-scale growth, there are exceptions. For example, Twitter\u2019s breakout moment occurred at the 2007 South by Southwest festival. They installed huge flat-screen displays on which users could see their tweets in real time. By the end of the festival, Twitter usage had tripled.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><strong>Traditional Online Platform Marketing Strategies<\/strong><\/h2>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><strong>Running a Blog<\/strong><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p data-pm-slice=\"1 1 []\">Creating a blog should be the first step to ensure that your online platform is easier to find. However, creating a blog is only the first step. You should then actually publish content such as articles, videos, and the like on the blog.<\/p>\n<p>Your blog should be used as part of a content marketing strategy that focuses on creating and disseminating valuable and relevant information for your target audiences. This enables you to consistently publish new topics along with keywords and optimize your search engine strategy. You should make your blog a special place where readers can exchange information or receive advice from you. In this way, a lasting bond is formed with your readers as trust is built over time.[\/vc_column_text][vc_single_image image=&#8221;17646&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><em>Airbnb has a blog featuring several tips for both travelers and hosts.<\/em><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><strong>SEO<\/strong><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p data-pm-slice=\"1 1 []\">Search engine marketing and optimization are part of what helps your online platform rank higher in search engine results. With a strong SEO strategy, alongside other online platform marketing strategies, your platform will be associated with the keywords used to search for your services.<\/p>\n<p>Keyword research is the initial phase of every SEO campaign and can help you identify user intent and determine what your target audience is searching for. Use tools like KW Finder, SEMRush, or other SEO tools to find the exact keywords and combinations your users are looking for. Identify the problems and solutions your audience is seeking, and tailor your content strategy accordingly to ensure that your platform becomes the one-stop resource for anyone seeking answers to these questions.<\/p>\n<p>Artificial intelligence can help improve <a class=\"wpil_keyword_link\" title=\"SEO-Strategien\" href=\"https:\/\/www.shopboostr.de\/plattform-seo\/\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"2704\">SEO strategies<\/a> by providing intelligent solutions for personalization and data analysis.<\/p>\n<p>Make it a habit to write an SEO title and a meta description for every page and post. These are the pieces of information that appear on search engine results pages, so they must be as enticing and relevant as possible.<\/p>\n<p>Backlinks are another important component of SEO. The better other websites link to your content, the higher your rankings will be. This means that creating high-quality content that is relevant to your audience is a must if you want to successfully earn organic backlinks. Another way not only to increase your presence but also to gain some additional backlinks is to list your online platform in relevant online directories. Through your online platform marketing, ensure that you add your platform only to directories that are relevant to your business and that they are not spammy.<\/p>\n<p>SEO takes time to work, but it will definitely pay off in the long run.[\/vc_column_text][vc_single_image image=&#8221;17647&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><em>Online platforms like Udemy largely rely on SEO.<\/em><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><strong>Affiliate Programs<\/strong><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p>I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><strong>Use Email Marketing<\/strong><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p>I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><strong>Getting Featured in Articles or News Stories<\/strong><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p>I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><strong>Write Online Press Releases<\/strong><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p>I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><strong>Use PR<\/strong><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p>I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><strong>Optimize Your Sales Funnel<\/strong><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p>I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><strong>Create Incentives<\/strong><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p>I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.<\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;17648&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_shadow&#8221;][vc_column_text]<\/p>\n<p>I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><strong>Paid Advertising<\/strong><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;][vc_column_text]<\/p>\n<p>I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><strong>Conclusion<\/strong><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;][vc_message]<\/p>\n<p data-pm-slice=\"1 1 []\">With these tips, you now know how to successfully market your online platform. As with online marketplaces, the task is much more challenging than marketing a simple website or online shop. If you combine out-of-the-box strategies with traditional online platform marketing methods, you will reap the seeds of success. A successful platform depends not on the product offered, nor on the service or any other factor, but rather on online marketing.<\/p>\n<p>The selection of the right online marketing channels is crucial to effectively reach your target customers. A clear marketing strategy and the measurement of your actions\u2019 success are essential to maximize the efficiency and reach of your activities.[\/vc_message][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><strong>Free Consultation<\/strong><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;][vc_message message_box_color=&#8221;orange&#8221;]<span style=\"color: #000000;\">At Shopboostr, we specialize in developing professional online platforms and have successfully implemented over 100 online <a href=\"https:\/\/www.shopboostr.de\/online-plattform-beispiele\/\" data-wpil-monitor-id=\"916\">platforms<\/a>. Examples include Fyndery, F\u00fcrenand, Huugo, and many more.<\/span><\/p>\n<p><span style=\"color: #000000;\">We are happy to offer you a free consultation in which we will develop an individual strategy for your project<\/span><span style=\"color: #3366ff;\"><strong>\u00a0<a style=\"color: #3366ff;\" href=\"\/?page_id=4344\">-&gt; Schedule a free consultation.<\/a><\/strong><\/span>[\/vc_message]<div class=\"customblock_display_il\"><a href=\"https:\/\/www.shopboostr.de\/beratungsgespraech\/\"><img decoding=\"async\" src=\"https:\/\/www.shopboostr.de\/wp-content\/uploads\/2020\/06\/online-plattform-erstellen-bottom-banner.png\"><\/a><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"tags_block row\"><\/div>[\/vc_column][\/vc_row][vc_row el_class=&#8221;blog-round-corners&#8221;][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><strong>More Articles<\/strong><\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;juicy_pink&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243;]<div class=\"blog-preview row\"><div class=\"item\" itemtype=\"http:\/\/schema.org\/Blog\"><div class=\"item-sd-container\"><div class=\"photo\"><a itemprop=\"url\" href=\"https:\/\/www.shopboostr.de\/online-plattform-definition\/\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/www.shopboostr.de\/wp-content\/uploads\/2022\/01\/online-definition.png\"><\/a><\/div><div class=\"content\"><a itemprop=\"url\" href=\"https:\/\/www.shopboostr.de\/online-plattform-definition\/\"><div class=\"title\">Online Plattform Definition: Was ist eine Online P...<\/div><\/a><\/div><\/div><\/div><div class=\"item\" itemtype=\"http:\/\/schema.org\/Blog\"><div class=\"item-sd-container\"><div class=\"photo\"><a itemprop=\"url\" href=\"https:\/\/www.shopboostr.de\/online-plattform-programmieren\/\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/www.shopboostr.de\/wp-content\/uploads\/2022\/01\/2019_03-SB-KV-Facebook-_-Youtube-Beitragsbild-Inspiration-Old-26.png\"><\/a><\/div><div class=\"content\"><a itemprop=\"url\" href=\"https:\/\/www.shopboostr.de\/online-plattform-programmieren\/\"><div class=\"title\">Online Plattform programmieren: 10 Tipps zur Progr...<\/div><\/a><\/div><\/div><\/div><div class=\"item\" itemtype=\"http:\/\/schema.org\/Blog\"><div class=\"item-sd-container\"><div class=\"photo\"><a itemprop=\"url\" href=\"https:\/\/www.shopboostr.de\/b2b-plattform-erstellen\/\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/www.shopboostr.de\/wp-content\/uploads\/2022\/01\/2019_03-SB-KV-Facebook-_-Youtube-Beitragsbild-Inspiration-Old-61.png\"><\/a><\/div><div class=\"content\"><a itemprop=\"url\" href=\"https:\/\/www.shopboostr.de\/b2b-plattform-erstellen\/\"><div class=\"title\">B2B Plattform erstellen: 10 Tipps zur Entwicklung ...<\/div><\/a><\/div><\/div><\/div><\/div>[vc_column_text 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\/>\t\t\t\t\t<\/form><\/div>[\/vc_column_text][\/vc_column][\/vc_row][vc_column][\/vc_column]<\/p>\n<\/div>","protected":false},"author":1,"featured_media":19045,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"rating_form_position":"","rating_results_position":"","mr_structured_data_type":"","footnotes":""},"categories":[970],"tags":[],"class_list":["post-20003","blog_posts","type-blog_posts","status-publish","format-standard","has-post-thumbnail","hentry","category-online-plattform-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online platform marketing: 10 tips for marketing<\/title>\n<meta name=\"description\" content=\"Would you like to do marketing for your online platform? 10 tips for marketing an online platform: \u2713SEO \u2713Blog \u2713Email \u2713Advertising \u279b Learn more!\" \/>\n<meta name=\"robots\" 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platform marketing: 10 tips for marketing\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/www.shopboostr.de\/wp-content\/uploads\/2022\/01\/Online-Plattform-Marketing-10-Tipps-fuer-die-Vermarktung-1024x576.png\",\"height\":576,\"width\":1024},\"step\":{\"@type\":\"HowToStep\",\"url\":\"https:\/\/www.shopboostr.de\/en\/online-platform-marketing\/\",\"name\":\"Online platform marketing: 10 tips for marketing\",\"text\":\"\\r\\nOnline Platform Marketing: 10 Tips for Promotion\\r\\n[vc_column width=\\\"1\/2\\\" css=\\\".vc_custom_1547836955378{padding-right: 30px !important;}\\\"][vc_column width=\\\"1\/2\\\"]\\r\\nWhen marketing an online platform, the most challenging task is to secure the initial user engagement. Especially if it is a fitting platform such as a job board, you must attract both job postings and job seekers if you want your platform to work \u2013 one will not succeed without the other.\\r\\nWhen creating an online platform the best way to attract users is to create specific incentives for interacting with the platform. But how can you begin building a user base for a two-sided online platform when each side depends on the prior existence of the other? This is where online platform marketing comes into play, including strategies such as affiliate marketing.\\r\\n\\r\\nContent marketing is another strategy to build relationships with users through valuable content.\\r\\n\\r\\nAdditionally, influencer marketing can be used to create trust and authenticity through social media influencers.\\r\\n\\r\\n\\r\\nThe Most Important Points in Brief\\r\\n\\r\\nThe marketing of an online platform must be aimed at both the demand side and the supply side\\r\\n\\r\\nThe single most important task in marketing an online platform is to secure the critical mass of users\\r\\n\\r\\nWhen marketing online platforms, a diversified strategy is implemented involving multiple activities and the use of various online marketing channels.\\r\\n&nbsp;\\r\\n\\r\\n\\r\\n&nbsp;\\r\\n\\r\\n\\r\\n\\r\\nWhich Online Platform Would You Like to Create?\\r\\n\\r\\n\\r\\nWe help you implement a successful online platform! -&gt; Schedule a free consultation.[vc_video link=\\\"https:\/\/www.youtube.com\/watch?v=FWA3g8PpTY8&amp;feature=youtu.be\\\" align=\\\"center\\\" el_class=\\\"block-round-corners\\\"]\\r\\nThe Most Important Step \u2013 An Individual Strategy\\r\\n&nbsp;\\r\\n\\r\\n\\r\\n&nbsp;\\r\\n\\r\\n\\r\\n\\r\\nSince it is very difficult to make your online platform known, you should manage your marketing correctly. Marketing automation can help you efficiently manage and execute marketing activities such as email campaigns and website personalization. Unless you have developed an innovative product or an innovative service that is in very high demand, you can apply some out-of-the-box strategies.\\r\\n\\r\\nThe Piggyback Strategy:\\r\\n\\r\\nConnect with an existing user base from another platform, as PayPal did with eBay\u2019s online platform. Or, for example, when YouTube offered its powerful video tools to MySpace members, which serves as an online platform marketing strategy.\\r\\n\\r\\nThe Seeding Strategy: \\r\\n\\r\\nCreate value propositions that are relevant to at least one group of users \u2013 be they buyers or sellers \u2013 and that will attract other users who wish to interact with that primary group. Take Adobe as an example, which successfully marketed its PDF reader tool by ensuring that all federal tax forms were available online. This form of online platform marketing saved the IRS money on printing and postage, while taxpayers received fast and easy access to documents. In this way, millions of people were won over by Adobe and have since chosen Adobe as their document platform of choice.\\r\\n\\r\\nThe One-Sided Strategy:\\r\\n\\r\\nBuild a business around products or services that benefit one group of users. Then, later, transform that business into a platform and invite the other side. How can this work? Use OpenTable as a reference example. To operate as a platform, they needed both a large base of participating restaurants to attract guests and a large base of guests to, in turn, lure the restaurants. Thus, they started by distributing booking management software that allowed restaurants to manage their seating capacity. \\r\\n\\r\\nThe Evangelism Strategy\\r\\n\\r\\nFor this online platform marketing strategy, first attract the producers who can bring along their consumers. For instance, the educational platform Skillshare recruits influential teachers and enables them to easily conduct online courses that encourage their students to come on board.\\r\\n\\r\\nThe Micro-Market Strategy: \\r\\n\\r\\nHere, the online platform marketing strategy focuses on a tiny market of members who are already connected. The launch of Facebook within Harvard\u2019s closed community resulted in the creation of a small but active community. \\r\\n\\r\\nThe Big Bang Adoption Theory: \\r\\n\\r\\nUse traditional push strategies to generate a high level of interest and traffic. If the online platform marketing strategy works, it can trigger a simultaneous onboarding effect. While push strategies have increasingly become ineffective in sparking large-scale growth, there are exceptions. For example, Twitter\u2019s breakout moment occurred at the 2007 South by Southwest festival. They installed huge flat-screen displays on which users could see their tweets in real time. By the end of the festival, Twitter usage had tripled.\\r\\n\\r\\nTraditional Online Platform Marketing Strategies\\r\\n\\r\\nRunning a Blog\\r\\n\\r\\nCreating a blog should be the first step to ensure that your online platform is easier to find. However, creating a blog is only the first step. You should then actually publish content such as articles, videos, and the like on the blog.\\r\\nYour blog should be used as part of a content marketing strategy that focuses on creating and disseminating valuable and relevant information for your target audiences. This enables you to consistently publish new topics along with keywords and optimize your search engine strategy. You should make your blog a special place where readers can exchange information or receive advice from you. In this way, a lasting bond is formed with your readers as trust is built over time.\\r\\nAirbnb has a blog featuring several tips for both travelers and hosts.\\r\\n\\r\\nSEO\\r\\n\\r\\nSearch engine marketing and optimization are part of what helps your online platform rank higher in search engine results. With a strong SEO strategy, alongside other online platform marketing strategies, your platform will be associated with the keywords used to search for your services.\\r\\nKeyword research is the initial phase of every SEO campaign and can help you identify user intent and determine what your target audience is searching for. Use tools like KW Finder, SEMRush, or other SEO tools to find the exact keywords and combinations your users are looking for. Identify the problems and solutions your audience is seeking, and tailor your content strategy accordingly to ensure that your platform becomes the one-stop resource for anyone seeking answers to these questions.\\r\\n\\r\\nArtificial intelligence can help improve SEO strategies by providing intelligent solutions for personalization and data analysis.\\r\\n\\r\\nMake it a habit to write an SEO title and a meta description for every page and post. These are the pieces of information that appear on search engine results pages, so they must be as enticing and relevant as possible.\\r\\n\\r\\nBacklinks are another important component of SEO. The better other websites link to your content, the higher your rankings will be. This means that creating high-quality content that is relevant to your audience is a must if you want to successfully earn organic backlinks. Another way not only to increase your presence but also to gain some additional backlinks is to list your online platform in relevant online directories. Through your online platform marketing, ensure that you add your platform only to directories that are relevant to your business and that they are not spammy.\\r\\n\\r\\nSEO takes time to work, but it will definitely pay off in the long run.\\r\\nOnline platforms like Udemy largely rely on SEO.\\r\\n\\r\\nAffiliate Programs\\r\\n\\r\\n\\r\\nI am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.\\r\\n\\r\\n\\r\\nUse Email Marketing\\r\\n\\r\\n\\r\\nI am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.\\r\\n\\r\\n\\r\\nGetting Featured in Articles or News Stories\\r\\n\\r\\n\\r\\nI am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.\\r\\n\\r\\n\\r\\nWrite Online Press Releases\\r\\n\\r\\n\\r\\nI am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.\\r\\n\\r\\n\\r\\nUse PR\\r\\n\\r\\n\\r\\nI am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.\\r\\n\\r\\n\\r\\nOptimize Your Sales Funnel\\r\\n\\r\\n\\r\\nI am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.\\r\\n\\r\\n\\r\\nCreate Incentives\\r\\n\\r\\n\\r\\nI am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.\\r\\n\\r\\n\\r\\n\\r\\nI am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.\\r\\n\\r\\n\\r\\nPaid Advertising\\r\\n\\r\\n\\r\\nI am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.\\r\\n\\r\\n\\r\\nConclusion\\r\\n\\r\\nWith these tips, you now know how to successfully market your online platform. As with online marketplaces, the task is much more challenging than marketing a simple website or online shop. If you combine out-of-the-box strategies with traditional online platform marketing methods, you will reap the seeds of success. A successful platform depends not on the product offered, nor on the service or any other factor, but rather on online marketing.\\r\\nThe selection of the right online marketing channels is crucial to effectively reach your target customers. A clear marketing strategy and the measurement of your actions\u2019 success are essential to maximize the efficiency and reach of your activities.\\r\\nFree Consultation\\r\\nAt Shopboostr, we specialize in developing professional online platforms and have successfully implemented over 100 online platforms. Examples include Fyndery, F\u00fcrenand, Huugo, and many more.\\r\\n\\r\\nWe are happy to offer you a free consultation in which we will develop an individual strategy for your project\u00a0-&gt; Schedule a free consultation.\\r\\nMore Articles\\r\\n\"}}}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Online platform marketing: 10 tips for marketing","description":"Would you like to do marketing for your online platform? 10 tips for marketing an online platform: \u2713SEO \u2713Blog \u2713Email \u2713Advertising \u279b Learn more!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shopboostr.de\/en\/online-platform-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Online platform marketing: 10 tips for marketing","og_description":"Would you like to do marketing for your online platform? 10 tips for marketing an online platform: \u2713SEO \u2713Blog \u2713Email \u2713Advertising \u279b Learn more!","og_url":"https:\/\/www.shopboostr.de\/en\/online-platform-marketing\/","og_site_name":"Shopboostr","article_modified_time":"2025-06-05T02:57:16+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/www.shopboostr.de\/wp-content\/uploads\/2022\/01\/Online-Plattform-Marketing-10-Tipps-fuer-die-Vermarktung.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.shopboostr.de\/en\/online-platform-marketing\/#article","isPartOf":{"@id":"https:\/\/www.shopboostr.de\/en\/online-platform-marketing\/"},"author":{"name":"admin","@id":"https:\/\/www.shopboostr.de\/#\/schema\/person\/77bf90c64d71b0846498d5f450c73ca9"},"headline":"Online platform marketing: 10 tips for marketing","datePublished":"2022-01-23T12:45:45+00:00","dateModified":"2025-06-05T02:57:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shopboostr.de\/en\/online-platform-marketing\/"},"wordCount":2449,"commentCount":0,"publisher":{"@id":"https:\/\/www.shopboostr.de\/#organization"},"articleSection":["Online Plattform"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.shopboostr.de\/en\/online-platform-marketing\/#respond"]}]},{"@type":["WebPage","ItemPage"],"@id":"https:\/\/www.shopboostr.de\/en\/online-platform-marketing\/","url":"https:\/\/www.shopboostr.de\/en\/online-platform-marketing\/","name":"Online platform marketing: 10 tips for marketing","isPartOf":{"@id":"https:\/\/www.shopboostr.de\/#website"},"datePublished":"2022-01-23T12:45:45+00:00","dateModified":"2025-06-05T02:57:16+00:00","description":"Would you like to do marketing for your online platform? 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Especially if it is a fitting platform such as a job board, you must attract both job postings and job seekers if you want your platform to work \u2013 one will not succeed without the other.\r\nWhen creating an online platform the best way to attract users is to create specific incentives for interacting with the platform. But how can you begin building a user base for a two-sided online platform when each side depends on the prior existence of the other? This is where online platform marketing comes into play, including strategies such as affiliate marketing.\r\n\r\nContent marketing is another strategy to build relationships with users through valuable content.\r\n\r\nAdditionally, influencer marketing can be used to create trust and authenticity through social media influencers.\r\n\r\n\r\nThe Most Important Points in Brief\r\n\r\nThe marketing of an online platform must be aimed at both the demand side and the supply side\r\n\r\nThe single most important task in marketing an online platform is to secure the critical mass of users\r\n\r\nWhen marketing online platforms, a diversified strategy is implemented involving multiple activities and the use of various online marketing channels.\r\n&nbsp;\r\n\r\n\r\n&nbsp;\r\n\r\n\r\n\r\nWhich Online Platform Would You Like to Create?\r\n\r\n\r\nWe help you implement a successful online platform! -&gt; Schedule a free consultation.[vc_video link=\"https:\/\/www.youtube.com\/watch?v=FWA3g8PpTY8&amp;feature=youtu.be\" align=\"center\" el_class=\"block-round-corners\"]\r\nThe Most Important Step \u2013 An Individual Strategy\r\n&nbsp;\r\n\r\n\r\n&nbsp;\r\n\r\n\r\n\r\nSince it is very difficult to make your online platform known, you should manage your marketing correctly. Marketing automation can help you efficiently manage and execute marketing activities such as email campaigns and website personalization. Unless you have developed an innovative product or an innovative service that is in very high demand, you can apply some out-of-the-box strategies.\r\n\r\nThe Piggyback Strategy:\r\n\r\nConnect with an existing user base from another platform, as PayPal did with eBay\u2019s online platform. Or, for example, when YouTube offered its powerful video tools to MySpace members, which serves as an online platform marketing strategy.\r\n\r\nThe Seeding Strategy: \r\n\r\nCreate value propositions that are relevant to at least one group of users \u2013 be they buyers or sellers \u2013 and that will attract other users who wish to interact with that primary group. Take Adobe as an example, which successfully marketed its PDF reader tool by ensuring that all federal tax forms were available online. This form of online platform marketing saved the IRS money on printing and postage, while taxpayers received fast and easy access to documents. In this way, millions of people were won over by Adobe and have since chosen Adobe as their document platform of choice.\r\n\r\nThe One-Sided Strategy:\r\n\r\nBuild a business around products or services that benefit one group of users. Then, later, transform that business into a platform and invite the other side. How can this work? Use OpenTable as a reference example. To operate as a platform, they needed both a large base of participating restaurants to attract guests and a large base of guests to, in turn, lure the restaurants. Thus, they started by distributing booking management software that allowed restaurants to manage their seating capacity. \r\n\r\nThe Evangelism Strategy\r\n\r\nFor this online platform marketing strategy, first attract the producers who can bring along their consumers. For instance, the educational platform Skillshare recruits influential teachers and enables them to easily conduct online courses that encourage their students to come on board.\r\n\r\nThe Micro-Market Strategy: \r\n\r\nHere, the online platform marketing strategy focuses on a tiny market of members who are already connected. The launch of Facebook within Harvard\u2019s closed community resulted in the creation of a small but active community. \r\n\r\nThe Big Bang Adoption Theory: \r\n\r\nUse traditional push strategies to generate a high level of interest and traffic. If the online platform marketing strategy works, it can trigger a simultaneous onboarding effect. While push strategies have increasingly become ineffective in sparking large-scale growth, there are exceptions. For example, Twitter\u2019s breakout moment occurred at the 2007 South by Southwest festival. They installed huge flat-screen displays on which users could see their tweets in real time. By the end of the festival, Twitter usage had tripled.\r\n\r\nTraditional Online Platform Marketing Strategies\r\n\r\nRunning a Blog\r\n\r\nCreating a blog should be the first step to ensure that your online platform is easier to find. However, creating a blog is only the first step. You should then actually publish content such as articles, videos, and the like on the blog.\r\nYour blog should be used as part of a content marketing strategy that focuses on creating and disseminating valuable and relevant information for your target audiences. This enables you to consistently publish new topics along with keywords and optimize your search engine strategy. You should make your blog a special place where readers can exchange information or receive advice from you. In this way, a lasting bond is formed with your readers as trust is built over time.\r\nAirbnb has a blog featuring several tips for both travelers and hosts.\r\n\r\nSEO\r\n\r\nSearch engine marketing and optimization are part of what helps your online platform rank higher in search engine results. With a strong SEO strategy, alongside other online platform marketing strategies, your platform will be associated with the keywords used to search for your services.\r\nKeyword research is the initial phase of every SEO campaign and can help you identify user intent and determine what your target audience is searching for. Use tools like KW Finder, SEMRush, or other SEO tools to find the exact keywords and combinations your users are looking for. Identify the problems and solutions your audience is seeking, and tailor your content strategy accordingly to ensure that your platform becomes the one-stop resource for anyone seeking answers to these questions.\r\n\r\nArtificial intelligence can help improve SEO strategies by providing intelligent solutions for personalization and data analysis.\r\n\r\nMake it a habit to write an SEO title and a meta description for every page and post. These are the pieces of information that appear on search engine results pages, so they must be as enticing and relevant as possible.\r\n\r\nBacklinks are another important component of SEO. The better other websites link to your content, the higher your rankings will be. This means that creating high-quality content that is relevant to your audience is a must if you want to successfully earn organic backlinks. Another way not only to increase your presence but also to gain some additional backlinks is to list your online platform in relevant online directories. Through your online platform marketing, ensure that you add your platform only to directories that are relevant to your business and that they are not spammy.\r\n\r\nSEO takes time to work, but it will definitely pay off in the long run.\r\nOnline platforms like Udemy largely rely on SEO.\r\n\r\nAffiliate Programs\r\n\r\n\r\nI am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.\r\n\r\n\r\nUse Email Marketing\r\n\r\n\r\nI am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.\r\n\r\n\r\nGetting Featured in Articles or News Stories\r\n\r\n\r\nI am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.\r\n\r\n\r\nWrite Online Press Releases\r\n\r\n\r\nI am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.\r\n\r\n\r\nUse PR\r\n\r\n\r\nI am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.\r\n\r\n\r\nOptimize Your Sales Funnel\r\n\r\n\r\nI am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.\r\n\r\n\r\nCreate Incentives\r\n\r\n\r\nI am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.\r\n\r\n\r\n\r\nI am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.\r\n\r\n\r\nPaid Advertising\r\n\r\n\r\nI am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.\r\n\r\n\r\nConclusion\r\n\r\nWith these tips, you now know how to successfully market your online platform. As with online marketplaces, the task is much more challenging than marketing a simple website or online shop. If you combine out-of-the-box strategies with traditional online platform marketing methods, you will reap the seeds of success. A successful platform depends not on the product offered, nor on the service or any other factor, but rather on online marketing.\r\nThe selection of the right online marketing channels is crucial to effectively reach your target customers. A clear marketing strategy and the measurement of your actions\u2019 success are essential to maximize the efficiency and reach of your activities.\r\nFree Consultation\r\nAt Shopboostr, we specialize in developing professional online platforms and have successfully implemented over 100 online platforms. Examples include Fyndery, F\u00fcrenand, Huugo, and many more.\r\n\r\nWe are happy to offer you a free consultation in which we will develop an individual strategy for your project\u00a0-&gt; Schedule a free consultation.\r\nMore Articles\r\n"}}}}]}},"multi-rating":{"mr_rating_results":[{"adjusted_star_result":0,"star_result":0,"total_max_option_value":5,"adjusted_score_result":0,"score_result":0,"percentage_result":0,"adjusted_percentage_result":0,"count":0,"post_id":20003}]},"_links":{"self":[{"href":"https:\/\/www.shopboostr.de\/en\/wp-json\/wp\/v2\/blog_posts\/20003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shopboostr.de\/en\/wp-json\/wp\/v2\/blog_posts"}],"about":[{"href":"https:\/\/www.shopboostr.de\/en\/wp-json\/wp\/v2\/types\/blog_posts"}],"author":[{"embeddable":true,"href":"https:\/\/www.shopboostr.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shopboostr.de\/en\/wp-json\/wp\/v2\/comments?post=20003"}],"version-history":[{"count":11,"href":"https:\/\/www.shopboostr.de\/en\/wp-json\/wp\/v2\/blog_posts\/20003\/revisions"}],"predecessor-version":[{"id":21540,"href":"https:\/\/www.shopboostr.de\/en\/wp-json\/wp\/v2\/blog_posts\/20003\/revisions\/21540"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shopboostr.de\/en\/wp-json\/wp\/v2\/media\/19045"}],"wp:attachment":[{"href":"https:\/\/www.shopboostr.de\/en\/wp-json\/wp\/v2\/media?parent=20003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shopboostr.de\/en\/wp-json\/wp\/v2\/categories?post=20003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shopboostr.de\/en\/wp-json\/wp\/v2\/tags?post=20003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}