Comparison of the Top 10 Online Marketplaces for E-Commerce Merchants

Operators of online shops quickly notice that it is becoming increasingly difficult to find new customers in the booming e commerce market. The market for E-Commerce Merchants is booming like no other sector in Germany, yet smaller online shops reap only a little from this buying frenzy. This is primarily due to the fact that most sales are made on a few trading platforms. To also benefit from the booming online trade, online shop operators should join the pack and align themselves with the major trading platforms. Such a marketplace enlarges the customer base and even enables international trade with little effort. This opens up additional new customers for them. E-commerce can hardly do without these major platforms anymore, as they are constantly present for everyone and most customers have already had extensive experience with purchases on these platforms. They are familiar with the modalities of an order and know about the reliability, which is why trust in timely delivery is often given from the start, as these platforms enjoy a corresponding reputation. Thus, connecting with a major marketplace offers many advantages for every online shop operator. However, there is a wide range of platforms available, and each operator should decide for themselves which marketplace best represents and supports their online shop.

Which online marketplace would you like to create?

UMFANG	BEWERTUNG	BESONDERHEITEN	WEITERE INFOS
Komplexer Online Marktplatz	BEWERTUNG: 9.8	Komplexe Prozessabläufe Komplexer Funktionsumfang Individual Entwicklung	KOSTENLOSE BERATUNG
Erweiterter Online Marktplatz	BEWERTUNG: 8.2	Erweiterte Prozessabläufe Erweiterter Funktionsumfang CMS Entwicklung	KOSTENLOSE BERATUNG
Einfacher Online Marktplatz	BEWERTUNG: 7.3	Einfache Prozessabläufe Einfacher Funktionsumfang CMS Entwicklung	KOSTENLOSE BERATUNG

Name	Bewertung	Fokus	Besonderheiten	Besonderheiten
1.		Vermutlich größer Marktplatz weltweit mit 85 Mio. Kunden täglich / Ausgezeichnete Infrastruktur für Online-Shops / Großer Bekanntheitsgrad weltweit	Verschiedene Service Angebote / Hohe Gebühren / Teilweise Probleme mit Markenartikeln	Zum Anbieter
2.		Riesiger Kundenstamm durch weltweiten Marktplatz / Große Bekanntheit / Ausgezeichnete Infrastruktur für Online-Shops	Auktion und Sofort-Verkauf möglich / Gute Service-Qualität / Gebühren für E-Commerce	Zum Anbieter
3.		Marktplatz für Onlinehändler	Japanische Plattform mit asiatischer Ausrichtung / Geringere Reichweite als Ebay oder Amazon / Konzentriert sich auf Verkauf durch Drittanbieter	Zum Anbieter
4.		Marktplatz für 3000 Webshops / DHL gebunden / Riesiges Sortiment	Deutsche Sicherheitsstandards / Gebühren für Online-Shops / Kkeine Wahl bei Versand	Zum Anbieter
5.		Händlerportal für DIY- Produkte / Große Reichweite / Einfach Handhabung	Einzigartige Produktpalette / Kaum Einfluss auf die Präsentation / Gebühren für Einsteller	Zum Anbieter
6.		Durch Werbung finanzierter Marktplatz / Beste Alternative zu Ebay / Großer Kundenstamm	Keine Gebühren / Leicht zu bedienen / Kleinerer Kundenstamm als andere Marktplätze	Zum Anbieter
7.		Marktplatz für Onlinehändler	Hohe Versandkosten / Deutsches Unternehmen / Marktplatz für junge Designer	Zum Anbieter
8.		10 Mio. Kunden pro Monat / Eigene Preisgestaltung möglich / Eigener Versand wählbar	Hohe Gebühren / Wachstumspotenzial / Mehr Entscheidungsfreiheiten bei E-Commerce	Zum Anbieter
9.		Auch chinesisches Amazon genannt / Größte asiatische Handelsplattform / Auf den asiatischen Markt ausgerichtet	Gute Infrastruktur für Online-Shops / Eintrag in chinesische Suchmaschinen möglich / Schwierigkeiten durch Sprachbarrieren	Zum Anbieter
10.		Schnell wachsender Marktplatz in England / Ähnlich wie Etsy / Marktplatz für DIY-Produkte	Geringe Gebühren / Wachsende Bekanntheit / Rund 15. 000 Anbieter	Zum Anbieter

The 10 Best Providers for Marketplaces for E-Commerce Merchants

Below you will find a brief overview of the top 10 providers in Germany, along with a short description as well as the pros and cons.

1. Amazon

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Amazon is one of the largest online platforms in Germany, thanks to its gigantic product range. The US company has become the largest logistics company in the world since its founding in 1994. For most online shops, the advantages of using this infrastructure are clear.

Amazon dominates the online marketplace landscape in Germany and offers a wide range of products and services.

2. Ebay

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Ebay began as an online marketplace much like a flea market and was originally intended as an auction house for private individuals to trade among themselves. Even today, Ebay is known for bargain hunters or for collectors of memorabilia. Many sold items are either used or brand new, a trend that is increasingly common. Ebay Germany has 20 million users each month and offers 85 million items. Ebay is a popular platform for online shopping, as it offers a wide range of products and services.

3. Rakuten

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The Rakuten marketplace tops the marketplace charts in Japan and visually resembles Amazon. However, Rakuten does not have its own offerings, but rather uses the online shops of other operators to provide its variety of items. The products are divided into different categories and, with a good command of English, this website is easy to use. Additionally, similar to Amazon, Rakuten offers numerous service offerings that are available exclusively to its users, such as streaming services and the like. At the same time, there is an elaborate bonus program and many vouchers.

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4. Allyouneed

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Allyouneed is born from a German origin and belongs to the parcel service of Deutsche Post. This marketplace plays a central role in German online retail and has around 3,000 merchants connected, offering products from all sectors. Unfortunately, shop owners with this provider cannot influence the payment process or shipping. In this marketplace, both merchants and buyers must be registered if one wishes to use the usual payment methods. Recently, the company even delivers groceries directly to the home.

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• Tied to DHL

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DISADVANTAGES

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• German security standards

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• Fees for online shops

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• No choice in shipping

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5. Da Wanda

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The Da Wanda marketplace is very different from other e-commerce platforms, as it primarily offers handmade crafts. Additionally, this marketplace is also geared towards craft supplies. Thus, the range is as unique as it is diverse and deviates from other platforms that predominantly offer well-known branding. The platform offers a wide range of products from various categories, appealing to both buyers and sellers and allowing users to easily compare and purchase products. However, the online shop operator has little influence over the presentation of their offerings.

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ADVANTAGES

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• Easy handling

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• Merchant portal for DIY products

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• Wide reach

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DISADVANTAGES

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• Fees for listing items

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• Unique product range

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• Little control over the presentation for e-commerce merchants

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6. Hood

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Founded in 2000, Hood was intended to be a better alternative to eBay and still is today. Listings for private individuals remain free, and only commercial sellers have to pay fees. There is a vast range of items in various categories, and the structure also resembles the less favored competitor. However, there are significant size differences between the two marketplaces for e-commerce merchants.

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ADVANTAGES

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• Large customer base

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• Marketplace financed through advertising

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• Best alternative to eBay

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DISADVANTAGES

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• Smaller customer base than other marketplaces

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• No fees

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• Easy to use

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7. Avocado Store

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The Avocado Store is a specialized e-commerce platform and primarily a marketplace for products produced through ECO Fashion and Fair Trade.

The German company is based in Hamburg and only includes environmentally friendly products in its range. There is a rich selection in many categories, but there is potential for increased sales strength for e-commerce merchants. [/vc_COLUMN_text][/vc_COLUMN][/vc_ROW][vc_ROW css=”.vc_custom_1558010817403{margin-bottom: 30px !important;}” el_class=”whitetext-gr”][vc_COLUMN width=”1/2″ css=”.vc_custom_1699534099963{background-color: #55db7b !important;}” el_class=”green-round-corners”][vc_COLUMN_text]

ADVANTAGES

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• Marketplace for a green lifestyle

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• Lots of eco fashion

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• Social and ecological orientation

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DISADVANTAGES

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• Marketplace for young designers

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• High shipping costs

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• German company

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8. Yatego

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Although Yatego was only founded in 2003, it has since evolved into a fully-fledged marketplace with many extras. Additionally, Yatego is trying to strengthen its position relative to e-commerce merchants and work its way up in the rankings. This marketplace offers numerous advantages, but individual profiles for e-commerce merchants are not provided.

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ADVANTAGES

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• Own shipping option available

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• 10 million customers per month

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• Own pricing possible

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DISADVANTAGES

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• More decision-making freedom in e-commerce

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• High fees

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• Growth potential

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9. Alibaba

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Today, the Alibaba website is one of the largest in the e commerce market worldwide and certainly competes with Amazon. However, Alibaba is primarily active in Asia and China. It occupies the space in Asia that eBay and Amazon claim in Western civilization. There are numerous subsidiaries and even mergers with useful companies. This marketplace can indeed be opened for European merchants, although it is much more difficult than with other marketplaces due to a significant language barrier.

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ADVANTAGES

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• Oriented towards the Asian market

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• Also known as the Chinese Amazon

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• The largest Asian trading platform

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DISADVANTAGES

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• Good infrastructure for online shops

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• Listing in Chinese search engines is possible

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• Difficulties due to language barriers

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10. Folksy

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Perhaps due to its uniqueness, Folksy is among the fastest growing marketplaces in the UK for items and products that are handmade. Although the layout of the site is reminiscent of Etsy, the rapidly growing number of customers speaks in favor of this marketplace. There are now around 15,000 e-commerce merchants who offer their products worldwide on this site. The site appeals to both private individuals and companies that wish to take advantage of online shopping.

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ADVANTAGES

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• Growing recognition

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• Around 15,000 providers

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• Low fees

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DISADVANTAGES

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• Marketplace for DIY products

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• Rapidly growing marketplace in England

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• Similar to Etsy

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Conclusion

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If an online shop operator still wants to make a profit today, they can hardly avoid joining one of the major corporate marketplaces such as eBay or Amazon. If they choose two marketplaces, they can even hope for a larger customer base. Networking has become so important because it is difficult for a simple online shop to generate enough customers through advertising alone. Most customers buy from Amazon out of convenience, and those who don’t get burned there appreciate the comfort and fast deliveries. Competing against these giants is as exhausting as it is financially unattractive. Therefore, it is essential to take advantage of the system’s benefits. However, every shop owner should consider which of these marketplaces to join. While Amazon is incomparably large, the competition among the many web shop operators is correspondingly fierce. Those selling handmade products should look for other marketplaces anyway.

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Free Consultation

[/vc_COLUMN_text][vc_SEPARATOR color=”juicy_pink” border_width=”5″ el_width=”10″][vc_MESSAGE message_box_color=”orange” icon_fontawesome=””] With Shopboostr, we have specialized in the development of professional online marketplaces and have successfully implemented over 100 online marketplaces. Examples include Fyndery, Fürenand, Huugo, and many more.

We are happy to offer you a free consultation, during which we will develop an individual strategy for your project -> Schedule a free consultation. [/vc_MESSAGE]

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