Comparison of the Top 10 Online Marketplaces for E-Commerce Merchants
Operators of online shops quickly notice that it is becoming increasingly difficult to find new customers in the booming e commerce market. The market for E-Commerce Merchants is booming like no other sector in Germany, yet smaller online shops reap only a little from this buying frenzy. This is primarily due to the fact that most sales are made on a few trading platforms. To also benefit from the booming online trade, online shop operators should join the pack and align themselves with the major trading platforms. Such a marketplace enlarges the customer base and even enables international trade with little effort. This opens up additional new customers for them. E-commerce can hardly do without these major platforms anymore, as they are constantly present for everyone and most customers have already had extensive experience with purchases on these platforms. They are familiar with the modalities of an order and know about the reliability, which is why trust in timely delivery is often given from the start, as these platforms enjoy a corresponding reputation. Thus, connecting with a major marketplace offers many advantages for every online shop operator. However, there is a wide range of platforms available, and each operator should decide for themselves which marketplace best represents and supports their online shop.
Inhaltsverzeichnis
- 1 Comparison of the Top 10 Online Marketplaces for E-Commerce Merchants
- 1.1 The Essentials in Brief
- 1.2 Which online marketplace would you like to create?
- 1.3 Comparison of the Top 10 Online Marketplaces
- 1.4 What are marketplaces for e-commerce merchants all about?
- 1.5 How does a marketplace for e-commerce merchants work?
- 1.6 What opportunities / advantages does the e-commerce merchant have?
- 1.7 What risks / disadvantages are there?
- 1.8 The 10 Best Providers for Marketplaces for E-Commerce Merchants
| Creating an online marketplace - overview | |
| ⭐ Default: | Creation of an online marketplace |
| 🏆 Duration: | From 3 months |
| 💰 Costs: | Project-specific |
| 📺 Objective: | Bringing buyers and sellers together |
| ⚡ Technologies: | CMS or individual programming |
The Essentials in Brief
Online Marketplaces are today a good alternative to online shops
Online marketplaces connect buyers and sellers directly and offer buyers a variety of products
An online marketplace is much more complex than a simple online shop
Which online marketplace would you like to create?
SCOPE | RATING | SPECIAL FEATURES | FURTHER INFORMATION |
|---|---|---|---|
 Complex online platform | RATING: 9.8 |
| FREE ADVICE |
 Extended online platform | RATING: 8.2 |
| FREE ADVICE |
 Simple online platform | RATING: 7.3 |
| FREE ADVICE |
Name | Rating | Focus | Special features | Special features |
|---|---|---|---|---|
1. | Probably the largest marketplace worldwide with 85 million customers daily / Excellent infrastructure for online stores / High level of awareness worldwide | Various service offers / High fees / Partial problems with branded articles | To the provider | |
2. | Huge customer base thanks to global marketplace / High profile / Excellent infrastructure for online stores | Auction and immediate sale possible / Good service quality / Fees for e-commerce | To the provider | |
3. | Marketplaace for online retailers | Japanese platform with an Asian focus / Lower reach than Ebay or Amazon / Focuses on sales through third-party sellers | To the provider | |
4. | Marketplace for 3000 webshops / DHL bound / Huge assortment | German security standards / Fees for online stores / No choice for shipping | To the provider | |
5. | Retailer portal for DIY products / Wide range / Easy handling | Unique product range / Hardly any influence on presentation / Fees for adjusters | To the provider | |
6. | Marketplace financed by advertising / Best alternative to Ebay / Large customer base | No fees / Easy to use / Smaller customer base than other marketplaces | To the provider | |
7. | Marketplace for online retailers | High shipping costs / German company / Marketplace for young designers | To the provider | |
8. | 10 million customers per month / Own pricing possible / Own shipping can be selected | High fees / Growth potential / More freedom of choice for e-commerce | To the provider | |
9. | Also known as the Chinese Amazon / Largest Asian trading platform / Geared towards the Asian market | Good infrastructure for online stores / Entry in Chinese search engines possible / Difficulties due to language barriers | To the provider | |
10. | Fast-growing marketplace in England / Similar to Etsy / Marketplace for DIY products | Low fees / Growing awareness / Around 15,000 providers | To the provider |
Comparison of the Top 10 Online Marketplaces
The top 10 online marketplaces available in Germany include Amazon, eBay, Rakuten, AllYouNeed, DaWanda, Hood, AvocadoStore, Yatego, Alibaba, and Folkey. There are also many other marketplaces that focus on narrower niches.
What are marketplaces for e-commerce merchants all about?
Online trade is constantly growing, yet many e-commerce companies struggle to establish themselves in the market. This is due to the expensive marketing required for an online shop to attract a large customer base. However, it is much easier when an online shop joins one of the leading marketplaces such as eBay, Amazon, or Rakuten. Collaborating with such a marketplace brings many advantages for the operator and leads to significant revenue increases.
How does a marketplace for e-commerce merchants work?
The online shop operators register, and the e-commerce platform includes their products in its range of offerings. For example, when a customer searches for a handbag on Amazon, all available handbags are presented to the customer. In return, the shop operator pays a base fee and sales fees, but saves on expensive advertising. Experience shows that these synergies boost the revenue of online shops.
What opportunities / advantages does the e-commerce merchant have?
For an e-commerce merchant, partnering with a major marketplace leads to success faster, as they can utilize the existing distribution structures. Additionally, they need to worry less about advertising and have more free time for handling orders.
What risks / disadvantages are there?
Collaborating with a marketplace typically costs enormous fees and success is not guaranteed. Moreover, the competition is likely to be on the same marketplace, and the competition within the marketplaces is accordingly fierce.
The 10 Best Providers for Marketplaces for E-Commerce Merchants
Below you will find a brief overview of the top 10 providers in Germany, along with a short description as well as the pros and cons.
1. Amazon
Amazon is one of the largest online platforms in Germany, thanks to its gigantic product range. The US company has become the largest logistics company in the world since its founding in 1994. For most online shops, the advantages of using this infrastructure are clear.
Amazon dominates the online marketplace landscape in Germany and offers a wide range of products and services.
ADVANTAGES
• High global recognition
• Excellent infrastructure for online shops
• Possibly the largest marketplace in the world with 85 million customers daily
DISADVANTAGES
• Various service offerings
• Price synchronization
• High fees
2. Ebay
Ebay began as an online marketplace much like a flea market and was originally intended as an auction house for private individuals to trade among themselves. Even today, Ebay is known for bargain hunters or for collectors of memorabilia. Many sold items are either used or brand new, a trend that is increasingly common. Ebay Germany has 20 million users each month and offers 85 million items. Ebay is a popular platform for online shopping, as it offers a wide range of products and services.
3. Rakuten
The Rakuten marketplace tops the marketplace charts in Japan and visually resembles Amazon. However, Rakuten does not have its own offerings, but rather uses the online shops of other operators to provide its variety of items. The products are divided into different categories and, with a good command of English, this website is easy to use. Additionally, similar to Amazon, Rakuten offers numerous service offerings that are available exclusively to its users, such as streaming services and the like. At the same time, there is an elaborate bonus program and many vouchers.
ADVANTAGES
• Good marketplace for own branding
• Independent shop design
• High fees
DISADVANTAGES
• Japanese platform with an Asian focus
• Focuses on sales through third parties
• Lower reach than Ebay or Amazon
4. Allyouneed
Visit Provider
Allyouneed is born from a German origin and belongs to the parcel service of Deutsche Post. This marketplace plays a central role in German online retail and has around 3,000 merchants connected, offering products from all sectors. Unfortunately, shop owners with this provider cannot influence the payment process or shipping. In this marketplace, both merchants and buyers must be registered if one wishes to use the usual payment methods. Recently, the company even delivers groceries directly to the home.
ADVANTAGES
• Huge assortment
• Marketplace for 3000 webshops
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