Wix Test: How good is Wix as a website builder really in 2025?

In addition to the so-called Content Management Systems, website builders are also very popular. Compared to a CMS, these builders do not need to be installed. They work online and are ready to use immediately. One of these website builders is Wix, which for a long time was the market leader in the industry. But what exactly lies behind the software? How good is Wix as a website builder really? We answer these and other questions in this article through our Wix Website Builder Test.

The Most Important in Brief

What is this article about?

In this article, we have tested the Wix website builder for you. We show you how good the provider really is, what types of websites Wix is suitable for, and answer all the important questions you might have regarding the provider. Our goal is to inform you objectively and neutrally about the provider so that you can form your own opinion about the website builder. Additionally, we want to answer your questions and help you decide or choose a suitable website builder.

Why is a website builder important?

With a website builder, it is easy and possible to create your own website online without special knowledge. With Wix, you don’t need an elaborate Content Management System (CMS) or your own web space – which would also incur monthly costs. Instead, you can simply create your online presence through the web interface with Wix. Either completely free of charge or for a monthly fee if desired. In return, you receive many extras, such as your own domain, for which you would otherwise have to spend money.

When is a website builder like Wix needed?

Many people would like to have their own website. However, only a few have the necessary expertise to program a website themselves. This task has been made much easier by Content Management Systems like WordPress. They enable you to create an online presence with minimal effort. However, even with these, you still need your own web space and there are a multitude of settings and functions. Many specific things can often only be implemented in a CMS via plugins or customized code in HTML or CSS.

Website builders like Wix are meant to make creating your own website a piece of cake. All you need for the website is an account with Wix. Then you can get started right away. Online on the internet. Without web space and without the installation of software, etc. Wix is therefore always needed when you want to quickly and easily create your own website without having the necessary expertise.

How does Wix work?

Wix is a website builder. Once you have registered on the Wix website, you can start creating your own website online immediately. Wix provides you with numerous different templates for free. These are sorted, for example, by colors, industries, etc. You can also arrange the various elements on the website yourself by clicking on them and then dragging them to the desired position (drag & drop). You can also insert texts and images directly onto the website, similar to programs like MS Word. This makes website creation very easy and completely possible without extensive expertise.

Advantages and Disadvantages of Wix

Wix as a website builder has several advantages. Unfortunately, there are also a number of significant disadvantages. While many of these pros and cons are generally associated with the builder system, there are also some points that apply specifically to Wix and where the provider differs from other builders. In this section, we present the most important advantages and disadvantages to you.

The Advantages

The most significant advantages of Wix are obvious. They are:

The Disadvantages

Jimdo can be used for all kinds of websites, provided that no particularly extensive or complex functions are required. The provider serves a range of private as well as business websites, landing pages, and other online presences. We have already described some examples of usage further above. In other words, if you are looking for a simple way to create websites live and in a short time and Jimdo’s functions are sufficient, then choosing the builder is not a bad choice. Examples of Jimdo websites are:

Application Areas for the Wix Website Builder

The Wix website builder is especially suitable for private websites where not much functionality is required. Additionally, you can also use Wix for smaller online shops. The biggest problem with website builders like Wix is the limited features and possibilities. It is software that runs completely pre-built on an external server. You have to take what the provider offers you. For this reason, more complex websites and larger online shops tend to rely on a Content Management System rather than a builder like Wix. This has numerous advantages, including regarding traffic, as such CMS software runs on your own server.

The Features of Wix

Wix offers everything you need for a simple website. The software supports HTML and CSS as well as JavaScript and uses PHP to some extent. You can create a complete online presence with images, text, tables, and even audio or video. Downloads are also possible to a limited extent. With the paid plans, you also have the option of obtaining your own domain for your website. The larger (and more expensive) plans also include the option to create your own online shop. Overall, Wix provides everything that is required for smaller websites and shops. Unfortunately, however, the software quickly reaches its limits with larger projects. Additionally, there can be very high costs. For professional websites and shops, there are often cheaper and better options.

TEST WINNER FOR WEBSITE CREATION

Extensions and Personalization

A major advantage of Wix is that you can configure and personalize the software to a certain extent. In the proprietary Wix Store, you will find a variety of extensions, themes, and other options to expand the features and personalize your online presence. The bad news is that Wix unfortunately does not offer all these extensions for free. Some of the extensions, themes, etc. are paid and must be paid either as a one-time fee or monthly. Although this allows for a certain level of personalization and extension of the software, Wix remains very limited for more complex websites. As mentioned elsewhere in the text, in these cases it is rather worthwhile to use a free Content Management System like WordPress.

Listing of Wix Example Websites

In this section, we would like to introduce you to some well-known and very well-executed example websites that were created with the Wix website builder. This way, you can see the software live and in action and get an impression of what a website created with Wix can look like. For each example, you will also find a link through which you can directly visit the corresponding example page.

Example 1: Calvin Pausania

Calvin Pausania is a simple yet professionally appearing portfolio created with the Wix website builder. The author presents his projects and experiences, publishes photos, and offers additional information. In addition, visitors have the opportunity to contact Calvin Pausania directly. The contact form is one of the features that Wix offers its customers.

Example 2: No-No Online Shop

No-No is an online shop for fashion and clothing, completely created with the Wix website builder. Both the design and the features are simple and kept to a minimum. Nevertheless, visitors receive all the important information and have the opportunity to shop in the store without any hassle. In addition, there is a contact form, information about the shop, etc. Everything that belongs to a website or online shop can be found here.

Example 3: Chef JFB

JFB stands for Jean Francois Bury. A Frenchman and master chef. The top chef presents his cooking style and some of his dishes on his website Chef JFB. He writes about cuisine and gives visitors an interesting insight into his life. For those interested in questions about cooking, there is also a contact form. However, there is no online shop, as Chef JFB exclusively represents the chef and his dishes. There is nothing to sell.

Example 4: Restaurant Kome Waza

Kome Waza is a Japanese restaurant that impressively presents its dishes on its Wix website. But that’s not all. The visitor also learns a lot about Japanese culture and cuisine as well as the distinctive name. In addition to a contact option and an online menu, there is also a feature to order directly online from the restaurant. Choose your dish, delivery option, and payment method, place your order, and your Japanese specialty will arrive at your doorstep in no time.

Alternatives to the Wix Website Builder

There are various alternatives to the Wix website builder. If you do not want to do without a builder system, then Jimdo is an option, for example. The website builder comes from Germany and has been specifically optimized for the German market. Like Wix, Jimdo also offers a free plan. Another alternative is represented by the so-called Content Management Systems or CMS such as Drupal, Joomla, or WordPress. They are free, very flexible, and expandable, and can be extended almost infinitely through extensions and plugins. Unfortunately, CMS require installation on your own web space and are somewhat more complex in administration. If you are willing to accept this, then a CMS is, in most cases, the best solution. Additionally, Content Management Systems are free. You only pay for the server or web space and for some of the paid extensions.

The Most Important Features of Wix

Like all website builders, Wix also has some features that distinguish the builder system and are in most cases the reason for the decision. The most important features of Wix are:

There are still some additional features that distinguish builder systems like Wix, but the four points mentioned above are the most important.

Important Questions About the Wix Website Builder

In this section, we would like to address and answer some frequently asked questions about the Wix website builder. We hope to clear up many uncertainties and answer questions in advance.

Is a website builder suitable for me?

You have to decide for yourself. For most private websites as well as for simple shops and business websites, Wix (or another website builder) is entirely sufficient. However, if you want something larger or more complex, then a CMS might be the better choice.

Builder or CMS, which is better?

Fundamentally, a CMS is better. Content Management Systems like WordPress are not only free but also offer you many more possibilities and functions. They are suitable for websites of all sizes, whether you want your own private website or to create an online presence for a multinational corporation. However, a CMS requires a server or web space. The software must be installed and set up, and management and onboarding are a bit more complex. Here, you have to decide for yourself which option is better for you.

Is no experience really required for a website builder?

No. The goal of a website builder like Wix is to enable users with no experience to create a website. You can create your online presence with Wix without any knowledge of HTML, CSS, JavaScript, PHP, etc. But unfortunately, that is all. For search engine optimization (SEO), for the implementation of functions, or for the customization of themes or certain features, corresponding knowledge in Google, CSS, HTML, etc. is required. However, if it really is just a simple website and you are satisfied with one of the ready-made templates, then usually no experience is required for a website builder.

Conclusion