Case study: How Fyndery built a successful online platform

Strategy:

Goal: Development of a strategy for the successful implementation of the Online Platform

• Courses in the areas of cooking and sport
• An untapped niche with hardly any direct competitors
• Creation of a comprehensive requirements specification
• Cost calculation before project start

Conception:

Goal: Detailed development of a concept for the implementation of the Online Platform

• Outline of the process for each user group
• Detailed description of all individual processes, such as course booking, etc.
• Creation of a requirements specification including all integrations and external software

Functionality:

Goal: Development of a detailed functionality scope for the technical programming

• Evaluation and final conceptualization of the functionality scope
• Prioritization of functionalities according to their importance
• Development of a timeline for the implementation of the functionalities

Structure:

Goal: Development of the sitemap structure

• Listing of all pages and subpages
• Visualization of the process flow for both providers and customers

Goal: Creation of design drafts for every main and subpage

• Creation of a logo / corporate identity
• Development of the design guidelines
• Development of the mockup drafts for all pages
• Feedback loops for possible improvements
• Implementation of the design based on the mockup drafts

Goal: Excellent usability, clear and clean design

Elements:

• Login / Register (for both providers and customers)
• Search box (search engine with filtering options)
• Recommended courses (listing of the top courses on the online platform)
• How it works (explained step by step)
• Current offers (which visitors can select immediately)

Elements:

• Contact (link to the contact page)
• Static pages (imprint, privacy policy, about us, partner program, social media, etc.)

Goal: Fast and easy registration

Elements:

• Facebook Login
• Register for providers / customers

Goal: Intuitive and easy booking process

Elements:

• Process for booking the service/product
• Search box including filtering options

Goal: Clean and detailed description of the provider with clear CTA buttons for the customers

Elements:

• Image
• Description
• Availability
• Prices
• Reviews
• Booking request

Step 1:

Selection of pricing packages

Step 2:

Selection of available time slots

Step 3:

Complete the profile

Step 4:

Checkout with common payment methods (Paypal, credit card, direct debit)

oal: Own dashboard for both providers and customers with multiple functions

Elements:

• Profile with personal details (provider/customer)
• Course offerings (provider)
• Booked courses (customer)
• Messages (provider/customer)
• Invoices (provider/customer)

Programming:

• Implementation of all important functionalities to ensure excellent usability
• Highest performance and flexibility as well as future scalability

Testing:

• Testing for the complete booking process
• Testing on different browsers (Chrome, Firefox, IE, Safari)
• Testing on different devices (desktop, tablet, mobile)

Testing – Improvements:

• Recording all improvements in an overview document
• Documentation of which user tested on which browser on which date
• Documentation of the status: New, In progress, Implemented

• Listing all improvements
• Prioritizing new changes
• Estimating effort
• Implementing improvements