Multichannel Software: Comparison of the Best Multichannel Providers for eBay & Amazon in 2025
Operating an online shop is more complicated than many outsiders can imagine. Everyone believes that all it takes is to upload a few photos and a small caption, and the cash will roll in mercilessly filling your pockets. But without the appropriate marketing concept, hardly any sale will take place online, and anyone who does not follow these rules will be out of business faster than they thought. However, those who know what they are doing and know how to seize their opportunities can certainly create a successful online shop. In addition to marketing, experts for online shops recommend using multichannel software. This software takes on the tasks of a retailer and virtually establishes the important sales contacts on the internet, thereby automatically listing a normal online shop on the gigantic marketplaces. As a result, even the most specialized online shop can offer its products on Amazon, eBay or EWanda simultaneously – all without additional costs. However, these software products in comparison feature different functionalities, which means they can only be compared to a limited extent. Yet it is precisely these special features that make them unique, and every online shop ultimately has different needs when it comes to choosing multichannel software. It is always important for the customer to compare the individual providers and to integrate their own, previously used sales channels.
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- 1 Multichannel Software: Comparison of the Best Multichannel Providers for eBay & Amazon in 2025
Name | Rating | Focus | Special features | Special features |
|---|---|---|---|---|
| 1. | E-commerce retailers in multichannel sales / International sellers | Numerous integration options / Advanced functionality / Multilingualism | To the provider | |
| 2. | Easy to integrate / No additional software / Real-time data exchange | Support of shipping cost profiles / Freely selectable payment method / Price synchronization | To the provider | |
| 3. | Numerous features / Report in real time / interface for merchandise management | Demo only 30 days / Price lists as PDF file / Expensive | To the provider | |
| 4. | Cloud-based system / Connection of all shopping channels worldwide / Full control over all channels | lower marketing costs / more sales and greater reach / Outstanding usability of the tool | To the provider | |
| 5. | Multichannel ecommerce talent / Well suited for store founders / Automatic updates | No open source software / High operating costs -/ Dependence on extensions | To the provider | |
| 6. | Designed as cloud computing software / Many store features / Modules for personnel management or document archiving | Billed per order / High operating costs / Little individuality | To the provider | |
| 7. | Increase in sales and expansion of the customer base / Automation of all processes / Better service through efficient sales processes | State-of-the-art technology for efficient business / Web-based software solution / Start immediately | To the provider | |
| 8. | Increase in sales / Automation of sales processes / More efficient work processes | Simple operation of the multichannel software / Transparent data processing / Numerous features | To the provider | |
| 9. | Easy to use in comparison / Numerous features in comparison / Different package offers | Cross selling / International sales / Simplified accounting | To the provider | |
| 10. | Ideal for growth-oriented companies / ERP/merchandise management / Connect online store or marketplaces flexibly | Grows with the number of articles/orders / Adapts to the needs / Many multichannel features | To the provider | |
| 11. | Automation for sales promotion / Efficient multichannel sales with one tool / Ensuring optimal order & sales processing | Save working time every day in comparison / Control all transactions / Customer service without effort | To the provider |
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What is Multichannel Software All About?
Multichannel software is, in comparison, an excellent way to connect your own online shop with the major providers, thereby increasing your revenues and expanding your customer base. Although this software does increase operating costs, the online shop benefits from simplified sales processes and a larger customer base in comparison.
What Opportunities / Advantages Does the Software Offer?
This software can assist an online shop in expanding its customer base as well as in processing orders and shipping. Depending on the features, there are numerous additional advantages.
What Risks / Disadvantages Do Multichannel Programs Offer?
The disadvantage for many online shop operators lies in the additional costs, as these software solutions are not exactly cheap and some even base their price on sales figures. However, these multichannel programs are usually more than worth their price and offer more advantages than disadvantages, as they can also save a lot of work time.
The 10 Best Providers of Multichannel Software
Below you will find a brief overview of the 10 best providers in Germany, along with a short description as well as their pros and cons.
1. Xsellco
Xsellco Helpdesk software is specifically aimed at e-commerce retailers in multichannel sales and focuses on their needs. The software is suitable for companies of all sizes and supports the most common multichannel marketplaces. With over 60 e-commerce and social media API integrations, Xsellco offers very high flexibility for every multichannel seller.
With Xsellco, you can aggregate data from various sources – customer inquiries from various e-commerce marketplaces such as eBay, Amazon, etc. can be managed via a dashboard. An advanced arrangement of data and the automation of important processes enables the rapid processing of tickets. Thus, Xsellco is the best provider in our list in the area of customer support.
Furthermore, Xsellco offers advanced analysis and reporting tools that are crucial for developing long-term strategies on the respective marketplace.
Xsellco is an excellent tool, especially for international sellers. This is due, among other things, to the offering of multilingual support and automatic translations based on a very efficient algorithm.
Additional advanced functionalities that are not seen in many other providers include user tagging, automatic response delivery, the possibility to contact your customers directly through the Contact Us widget, as well as tracking of shipping status.
The numerous integrations, extensive functionality, and above all, the automated process in arranging and managing important data make Xsellco one of the best providers in our list.
FOCUS
• E-commerce retailers in multichannel sales
• International sellers
SPECIAL FEATURES
• Numerous integration possibilities
• Advanced functionality
• Multilingual support
2. Magnalister
For all online shop operators who desire a simple yet ingenious connection to Amazon, eBay and the like, Magnalister presents itself as the best multichannel software. This software can be set up extremely easily with just a few clicks and immediately showcases your product range on the popular shopping giants on the internet. The customer can also decide which products in their online shop should be listed there. Compared to other programs, Magnalister is easy to handle and offers a wide range of different features.
FOCUS
• Easy to integrate
• Real-time data exchange
• No additional software required
SPECIAL FEATURES
• Support for shipping cost profiles
• Price synchronization
• Freely selectable payment method
3. Brickfox
Brickfox is another multichannel program that greatly simplifies online sales. It serves as an interface for many well-known and popular marketplaces, while also addressing exclusive shopping platforms. It can be flexibly adapted to your own data, resulting in excellent product data management. It also facilitates the use of e-commerce.
FOCUS
• Interface for inventory management
• Numerous features
• Real-time reporting
SPECIAL FEATURES
• Expensive
• Only 30-day demo
• Price lists as PDF files
4. Channelpilot
Experts consistently rate the multichannel software Channelpilot as particularly innovative for online shop operators. Channelpilot allows them to present their products in more than 2,000 online shopping channels, including social media. Thanks to its versatility and broad positioning, the show sells itself and does not need to be supported or guided by anyone. The market price analysis feature also gives you an advantage over the competition.
FOCUS
• Cloud-based system
• Connection to all shopping channels worldwide
• Full control over all channels
SPECIAL FEATURES
• Lower marketing costs
• More sales and greater reach
• Outstanding usability of the tool
5. Plentymarkets
Compared to some of its competitors, Plentymarkets is an e-commerce ERP system that assists with inventory management as multichannel software and as an online shop system. Plentymarkets has numerous useful features as an interface for the entire e-commerce value chain. It equips online retailers with a complete workflow that automates and optimizes sales and orders. In addition, it connects to all major online marketplaces.
FOCUS
• Automatic updates
• Well suited for shop founders
• Multichannel e-commerce talent
SPECIAL FEATURES
• Not open source software
• Dependency on extensions
• High operating costs
6. Actindo
Compared to other options, Actindo multichannel software offers complex merchandise management and the associated logistics. This also includes business intelligence, which is embedded in the Actindo ERP suite. The functions are also cloud-based, which facilitates the cloud computing solution. The software’s technology is based on PHP and MySQL programming, ensuring speed and convenient performance. This is especially true for particularly large amounts of data that need to be processed.
FOCUS
• Modules for personnel management or document archiving
• Designed as cloud computing software
• Many shop features in comparison
SPECIAL FEATURES
• Little individuality
• Billed per order
• High operating costs in comparison
7. ChannelAdvisor
Multichannel software such as ChannelAdvisor makes it easier for online shop operators to organize sales and the complex management of orders. ChannelAdvisor is characterized by its ease of use and is still a good choice for getting involved in big business. It is ideal for managing eBay sales and offers countless features for all areas related to sales or orders. Even those who want to expand their business will find ChannelAdvisor to be the right partner compared to other multichannel programs.
FOCUS
• Better service through efficient sales processes
• Automation of all processes
• Increase in sales and expansion of customer base
SPECIAL FEATURES
• State-of-the-art technology for efficient business
• Web-based software solution
• Immediate start
8. OSC WARE Pro
Für alle Betreiber von Webshops, Onlinemarktplätzen, Warenwirtschaftssystemen und dergleichen stellt OscWare die entsprechende Schnittstelle da. Sie hat sich im Geschäftsalltag vielfach bewährt und verbindet zahlreiche Anbieter mit den bekannten Online-Shopping- Kanälen. Die Betreiber der Online-Shops profitieren von der einfachen Handhabung und der Zeitersparnis durch die optimale Anwendung von zahlreichen Features, wodurch sich der Geschäftsführer auf andere Aufgaben konzentrieren kann statt auf die zeitraubende Verwaltung. OSC Ware Pro verbindet fast 4.000 Connectoren miteinander und sorgt für einen automatischen Datenfluss, wobei sich das Programm in die vorhandene Software einfügt.
FOCUS
• More efficient workflows
• Automation of sales processes
• Increase in sales
SPECIAL FEATURES
• Numerous features
• Transparent data processing
• Easy operation of multichannel software
9. Speedyseller
In comparison, Speedyseller is a multichannel software for online shop operators who value significant time savings and simplified application. The high-quality technology ensures optimized processing of orders and sales. Even those who want to expand internationally can do so with just a few clicks of the mouse and serve Internet platforms in the UK, Spain, or Italy.
FOCUS
• Different package offers
• Easy to use in comparison
• Numerous features in comparison
SPECIAL FEATURES
• Simplified accounting
• Cross-selling
• International sales
10. Speed4trade
Speed4Trade is a multichannel software that, unlike other e-commerce integration platforms, handles sales processing automatically. It also connects to major marketplaces such as eBay, Amazon, and Daparto to expand the customer base.
FOCUS
• Flexible connection to online shops or marketplaces
• ERP/merchandise management
• Ideal for growth-oriented companies
SPECIAL FEATURES
• Many multichannel features
• Grows with the number of items/orders
• Adapts to your needs
11. Afterbuy
Afterbuy is a typical multichannel software that, compared to other programs, offers all important features from a single source. In addition, the company offers its software in customized packages that ensure that customers only have to pay for the services they can actually use. Afterbuy enables online shop operators to optimize their customer numbers as well as their orders and sales, giving them more time for other projects in their lives.
FOCUS
• Ensure optimal order and sales processing
• Efficient multichannel sales with one tool
• Automation for sales promotion
SPECIAL FEATURES
• Customer service without effort
• Save time every day compared to other solutions
• Control all your business