Multichannel Software: Comparison of the Best Multichannel Providers for eBay & Amazon in 2025

Operating an online shop is more complicated than many outsiders can imagine. Everyone believes that all it takes is to upload a few photos and a small caption, and the cash will roll in mercilessly filling your pockets. But without the appropriate marketing concept, hardly any sale will take place online, and anyone who does not follow these rules will be out of business faster than they thought. However, those who know what they are doing and know how to seize their opportunities can certainly create a successful online shop. In addition to marketing, experts for online shops recommend using multichannel software. This software takes on the tasks of a retailer and virtually establishes the important sales contacts on the internet, thereby automatically listing a normal online shop on the gigantic marketplaces. As a result, even the most specialized online shop can offer its products on Amazon, eBay or EWanda simultaneously – all without additional costs. However, these software products in comparison feature different functionalities, which means they can only be compared to a limited extent. Yet it is precisely these special features that make them unique, and every online shop ultimately has different needs when it comes to choosing multichannel software. It is always important for the customer to compare the individual providers and to integrate their own, previously used sales channels.

What is Multichannel Software All About?

Multichannel software is, in comparison, an excellent way to connect your own online shop with the major providers, thereby increasing your revenues and expanding your customer base. Although this software does increase operating costs, the online shop benefits from simplified sales processes and a larger customer base in comparison.

What Opportunities / Advantages Does the Software Offer?

This software can assist an online shop in expanding its customer base as well as in processing orders and shipping. Depending on the features, there are numerous additional advantages.

What Risks / Disadvantages Do Multichannel Programs Offer?

The disadvantage for many online shop operators lies in the additional costs, as these software solutions are not exactly cheap and some even base their price on sales figures. However, these multichannel programs are usually more than worth their price and offer more advantages than disadvantages, as they can also save a lot of work time.

The 10 Best Providers of Multichannel Software

Below you will find a brief overview of the 10 best providers in Germany, along with a short description as well as their pros and cons.

1. Xsellco

To the Provider

Xsellco Helpdesk software is specifically aimed at e-commerce retailers in multichannel sales and focuses on their needs. The software is suitable for companies of all sizes and supports the most common multichannel marketplaces. With over 60 e-commerce and social media API integrations, Xsellco offers very high flexibility for every multichannel seller.

With Xsellco, you can aggregate data from various sources – customer inquiries from various e-commerce marketplaces such as eBay, Amazon, etc. can be managed via a dashboard. An advanced arrangement of data and the automation of important processes enables the rapid processing of tickets. Thus, Xsellco is the best provider in our list in the area of customer support.

Furthermore, Xsellco offers advanced analysis and reporting tools that are crucial for developing long-term strategies on the respective marketplace.

Xsellco is an excellent tool, especially for international sellers. This is due, among other things, to the offering of multilingual support and automatic translations based on a very efficient algorithm.

Additional advanced functionalities that are not seen in many other providers include user tagging, automatic response delivery, the possibility to contact your customers directly through the Contact Us widget, as well as tracking of shipping status.

The numerous integrations, extensive functionality, and above all, the automated process in arranging and managing important data make Xsellco one of the best providers in our list.