Create a Dating Website: 10 Tips for Its Creation

1 in 5 relationships start online

It is written in bold, unmistakable letters when you visit a dating portal like Match.com. You cannot miss it. The point that should be noted is not the headline, but the accompanying statistic. The fact is that nowadays 1 in 5 relationships begin on simple online dating services. 

Recently, Match.com celebrated its 20th anniversary. Do you know what happens when a dating website turns 20? It becomes… popular?… very busy and successful? All that, and more importantly, it has matured. 

There is a great deal you can learn from websites like Match.com and Lovoo. Over the years, they have overcome many challenges, provided insights to research, and supported user feedback. All you now need to do is use your own experience as input on WordPress to be able to create your own dating portal.

About Lovoo

Lovoo is a well-known social network connection, also accessible via a mobile app. This social network is based in Dresden. Lovoo is easy to install. You can easily find it in the Google Play Store and download it with a click.

Lovoo is appreciated by people who desire a fling or a one‑night stand. It is also seen as a platform where people meet who are interested in long‑term relationships or are occasionally looking for pleasant company. They generally attract a young, attractive audience. Most users are between 22 and 23 years old. The majority of members are women, making up about 2/3 of the total membership.

About Match.com

Match.com is one of the largest and most popular dating websites on the Internet. It is so large and popular that Match.com advertises with the statement that anyone who uses its service for 6 months without finding someone may use the service for the next 6 months for free. Match.com also receives a lot of praise for its background checks on profiles to uncover and eliminate scammers or fake profiles. One of the most important aspects of Match.com is the detailed profile creation process, which takes some time. Therefore, membership at Match.com is somewhat more expensive, especially for those who desire the premium membership. 

Create a Dating Portal

Decide on Your Niche

If you want to create a dating portal, it is best to start by deciding on a dating market niche. The general field is already completely saturated with many big players, leaving a newcomer little chance to assert themselves. Therefore, you have a better chance of success if you create a dating portal that targets a specific group and is thus unique in the broad market. For example, for vegetarians, food allergy sufferers, or smokers. There is an endless number of potential target groups. The more specific the group, the more you can tailor your dating portal.

Brand Name and Domain

When creating a dating portal, a unique name for your dating service in the market is very important and must therefore be chosen with careful thought. In many cases, the choice of a domain name is key to the website’s success. It is not a process to be taken lightly, even though it often happens that the timeframe for creating a dating portal is kept rather tight. Come up with an acronym and a memorable name with a prominent element. For example, visitors are much more likely to quickly find your site if they can associate it with the name you have chosen – and just add .vom at the end.

Technical Matters

Choose Quality Software

The selection of top-notch dating software for creating your own dating portal depends on the desired composition of the products offered on the market, and the selection can be a lengthy process. The true value of a dating portal is usually determined by the best price-performance ratio, company awards, product flexibility, etc.

Functionalities

Create Member Profiles

Profiles are a very important element of a dating website. For example, WordPress creates a profile for every user. They are represented there as well. However, if you want to create a dating portal, you must create your own user profiles and make this information visible to other members. 

Private Messages 

With BuddyPress, you have access to a private messaging service, which is also important if you want to create a dating portal. The BuddyPress provider includes a private message box for each member, allowing them to exchange private messages at will, while at the same time avoiding elaborate emails. 

Private Calls

Match.com offers a match phone service for its premium members. This is a really cool service, because with the match phone, interested members can either text each other or even call without having to reveal their own data. 

Advanced Search

When it comes to dating, the search for the right person begins. For this, your dating website—if you want to create your own dating portal—needs an effective search function. The search function of WordPress is certainly not sufficient for this purpose. What you need is a professional search function that is compatible with a social network connection and uses extra profile fields to filter members.

Search Functions for the Filter: 

Premium Matchmaking Service

Once you create your own dating portal, you will need a matchmaking service. But a premium matchmaking service means addressing the various needs of individual customers. This service includes the use of a well-thought-out profile registration process to capture a member’s details. The potential candidate profile can be determined by matching various parameters, which is considered an ideal match.

Decide on a Hosting Provider

One of the most crucial decisions you make when creating your dating portal is the choice of hosting provider. The wrong provider can permanently hinder the success of a dating portal and cause serious damage. Here, quality should be prioritized over low costs.

Design a Logo

Is the logo of your dating portal a meaningful symbol that immediately conveys the message? It will help your potential target audience and existing site members to remember your site.

Choose a Template

In real life, you only have one chance to make a first impression online. You have only a few seconds to capture the attention of visitors and ensure that they return to your site. The more visually attractive the landing page is, the longer users will stay.

SEO

It is a well-known fact that the success of your online dating site results from a good search engine ranking. Therefore, it is advisable to design your new website to be search engine friendly. Although it can be done for free, SEO experts can work wonders in improving your ranking.

Free or Paid

Once you create a dating portal, you must also decide whether you want to build a free community or rather a dating portal with membership fees. This is a very important question and will determine the level of success in many ways.

Dating Sites with Free Membership

Opting to create a free dating website will certainly help you quickly build your community. This method is particularly useful if you choose a small niche or local market to establish your community. If you choose a small niche, then release the site for free. This will make it much easier to attract singles. I use this method when I start with zero members and want to build a community.

Attract Singles to Your Dating Portal

Now comes the fun part—watching your community grow and thrive. No matter how you design your portal, you have to start from scratch with members. Every new dating portal begins at zero. 

Conclusion

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