Wix Online Shop: How well does Wix serve as an online shop system in 2025?

E-commerce is booming and numerous new online shops are entering the market. These are not only stores from well-known companies but also many small shops run by people taking the step into self-employment. The reason is simple: just a few years ago, developing an online shop was a complex and expensive endeavor. But times have changed. Shop systems and website builders make e-commerce accessible to everyone. In this article we will look at how the successful and well-known website builder Wix works as an online shop, what Wix is and what you should pay attention to when using the software for your online store.

The Essentials at a Glance

E-commerce is an important component of the internet. For many people, it is even a way to make the leap into self-employment. In addition to shop systems like Magento or WooCommerce, more and more website builders are being used that are suitable for creating a store. One of these website builders, with which you can create an online shop or a marketplace, is Wix. In this article, we will examine how well the provider is suited for e-commerce and what needs to be considered.

What is Wix?

Wix is a website builder. It allows people to quickly and easily create their own website without any special expertise. In comparison to a Content Management System (CMS) like WordPress, neither your own webspace or server is required, nor do you need to install anything. The software is ready to use immediately after registration. But Wix can do even more: in the higher-tier plans, the possibility to create an online shop is also included. With the same software. Without installation or your own web hosting. This means that Wix not only enables you to have your own website but also offers an easy entry into e-commerce.

Why is the Wix Website Builder Important?

Creating your own website requires a lot of experience. This is even more true for creating an online shop. Knowledge in HTML and CSS as well as in programming languages such as JavaScript and PHP is indispensable. In recent years, shop and content management systems like WordPress, Joomla, or Magento have provided a solution. They enable the creation of websites and online shops without such expertise. Nevertheless, such software still requires the installation of programs and can be complex to learn and cumbersome to manage. You need to pay attention to updates and security, etc. This is exactly where Wix comes into play. The website builder makes creating your own website or e-commerce as simple as possible. After registration, all the work is done online via the user area (dashboard). You are online in no time. 

When is a Website Builder Needed?

A website or web builder is ideal whenever you want to quickly and easily create your own website or online shop, but do not possess the necessary experience and expertise required for it. With a website builder like Wix, you can easily and conveniently create a professional website or online shop in a very short time. As long as you do not plan to build a complex online presence or a large e-commerce platform, Wix is an excellent choice.

How well does Wix work as an Online Shop?

As you already know, the higher (and more expensive) plans of Wix also include the possibility to create an online shop. But how good is this store really? Is it even worthwhile? This section addresses that question.

First of all, it must be pointed out that a website builder is only suitable for very simple websites. The same applies to online shops. They offer very little flexibility and few possibilities for customizations and configuration options. Nevertheless, Wix fulfills its role for smaller websites and even online shops in an excellent manner. All important functions are included. Only for larger shops and professional projects might a CMS or a shop system be the better choice.

For the German market, however, there is a disadvantage: neither the website builder nor the online shop from Wix was developed for the local market. In other words, you cannot create an auction platform like eBay with Wix. Thus, compliance with the GDPR is lacking, and also with payment methods and in some other areas, Wix cannot meet the requirements. Extensions and some customizations that you can perform yourself provide a remedy here. This way, you can use Wix in the German market. However, these adjustments require expertise and some of the extensions cost money. In some cases, another builder, such as the German-based Jimdo, or even your own CMS with a shop system for e-commerce, might be more suitable.

Advantages and Disadvantages of Wix as a Shop System

In this section, we present to you the various advantages and disadvantages that Wix brings as a shop system. This way, you will know what to expect and be able to decide whether Wix is the right software for you or if perhaps an alternative would be better suited.

The Advantages

Wix as a website builder and shop system was designed for quick and easy use. Accordingly, the system has several advantages. The most important are:

The Disadvantages

However, as a website and shop builder, Wix also has some significant disadvantages that you should be aware of. The most important of these disadvantages are:

Applications for the Wix Online Shop

As you have already seen, Wix is primarily suitable for smaller private as well as business websites. The same applies to online shops. If you look around on the internet, you will notice that they are mainly small shops, restaurants, etc., that rely on Wix. The reason is that large and professional websites, online shops or trading platforms typically cannot be realized with Wix or other builder systems. However, especially for smaller projects, Wix can shine. Here, the builder is an easy and cost-effective way to enter the market with a website or e-commerce, without having to worry about a server or cumbersome management, or things like security.

However, in the case of Wix, it should be noted that the software is only suitable for the German market after some customizations and with extensions. In the standard version, neither the requirements of the GDPR nor the expectations of customers (in terms of payment information, etc.) that one expects from an e-commerce in Germany are met.

Alternatives to the Wix Online Shop

If you would rather use an alternative to Wix, then you have numerous options. If you like the idea of a builder system, then Jimdo is one of the best-known and best alternatives. The software is comparable to Wix, but Jimdo is a German company and the builder was specifically developed for use in the German market.

Another alternative is your own CMS with a shop system. For example, the combination of a WordPress website with WooCommerce as the shop system. A common combination that is often found. This requires your own server or webspace and is somewhat more cumbersome and complicated to manage. However, it offers flexibility and virtually endless possibilities. The software is suitable for all projects, from a small store to multinational e-commerce. Additionally, CMS and shop systems are often free. Only for certain premium features do you have to pay. Besides transaction fees from payment service providers and hosting costs, you often have no expenses.

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The Most Important Features of the Wix Online Shop

The most important features of the Wix online shop are self-evident. The goal is to be online quickly and in a short time. All without expertise or special knowledge. At the cost of some functions and possibilities. That is exactly what characterizes an online shop. The most important features are:

Important Questions about the Wix Online Shop?

Here you will find some of the most frequently asked questions about Wix along with the corresponding answers. These should answer most of your questions.

What must I do to be able to use the Wix Store in Germany?

In order to use Wix in Germany, some extensions and customizations are necessary. This is especially the case regarding the GDPR as well as the accepted payment methods for customers (invoice, direct debit, instant transfer, etc.). Some of the extensions may only be available for a fee. With some effort, the customizations can be completed without any problems, and Wix can be used in Germany.

Wix or Jimdo, which is better?

This question is a matter of personal preference. Jimdo is generally more popular in Germany. It is a German company and the builder was specifically developed for the German market. Like Wix, Jimdo also offers plans with shop functionality. The costs are comparable between both providers.

Conclusion